Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and energetic Social Media Manager to lead our brand’s digital storytelling across multiple platforms. In this role, you will craft compelling content, develop innovative social media strategies, and foster meaningful relationships with our online community. Your passion for digital marketing, combined with your creative flair and analytical mindset, will drive brand awareness, engagement, and growth. This paid position offers an exciting opportunity to influence our brand’s voice and presence in a fast-paced, ever-evolving digital landscape.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals to increase visibility and engagement.
• Create, curate, and manage high-quality content including graphics, videos, blog posts, and photography that resonate with target audiences.
• Manage daily social media operations across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite or Buffer to schedule and monitor posts.
• Implement social listening techniques to monitor brand reputation, industry trends, and competitor activities to inform content planning.
• Optimize content for search engines (SEO) by conducting keyword research and applying best practices to enhance discoverability.
• Utilize Adobe Creative Suite applications like Photoshop and Illustrator for graphic design projects that elevate visual storytelling.
• Manage paid advertising campaigns on Facebook and other platforms to maximize reach and ROI through targeted audience segmentation.
• Analyze web analytics using Google Analytics and platform insights to measure campaign performance, track KPIs, and generate reports for continuous improvement.
• Foster positive relationships with influencers, media outlets, and community partners to amplify brand presence through public relations efforts.
• Oversee branding consistency across all digital channels while maintaining a cohesive voice that reflects the company’s identity.
• Collaborate with cross-functional teams including marketing, sales, and customer service to ensure integrated messaging.
• Stay updated on the latest trends in social media marketing, digital marketing tools, and industry best practices to keep strategies fresh and effective.

Requirements

• Proven experience managing social media accounts for brands or organizations with demonstrable success in growing engagement metrics.
• Proficiency in social media management tools such as Hootsuite or Buffer.
• Strong graphic design skills using Adobe Photoshop, Illustrator, or Adobe Creative Suite; video editing skills are a plus.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
• Experience with Facebook Advertising campaigns as well as other paid social media advertising platforms.
• Excellent written communication skills with an eye for proofreading and editing content for clarity and impact.
• Ability to analyze data insights from social listening tools and analytics dashboards to inform strategy adjustments.
• Familiarity with web-based e-commerce platforms is desirable for integrating product promotions into social campaigns.
• Strong relationship management skills to engage influencers, partners, and community members effectively.
• Creative mindset with the ability to produce engaging visual content including photography or short videos.
• Knowledge of digital marketing strategies including branding, content creation, public relations, and web analytics is essential. Join us as a Social Media Manager where your creativity meets strategic thinking! Bring your passion for digital storytelling to life while helping us build a vibrant online community that truly connects with our audience!

Pay: $47,709.41 - $57,456.50 per year

Benefits:

• Paid time off

Work Location: In person