Social Media and Marketing Manager

Job Overview
We are seeking an energetic and innovative Social Media and Sales Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. This dynamic role requires a creative strategist who can develop compelling content, analyze audience engagement, and implement targeted advertising campaigns. As a key driver of our marketing initiatives, you will harness your expertise in social media management, graphic design, and digital analytics to connect with our audience and grow our community. If you thrive in a fast-paced environment and are passionate about storytelling through digital channels, this is the perfect opportunity to make a significant impact.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and promotional materials using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback; respond promptly to comments and messages to foster community relationships.
• Plan and oversee paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI.
• Utilize web analytics tools like Google Analytics and web analytics platforms to measure campaign performance, track key metrics, and generate insightful reports for continuous improvement.
• Coordinate with public relations teams to align messaging strategies and enhance brand positioning through media outreach and influencer collaborations.
• Manage scheduling and posting through social media management applications such as Hootsuite or Buffer (application), ensuring consistent content delivery.
• Conduct keyword research to optimize content for SEO (Search Engine Optimization) and improve organic search rankings.
• Collaborate with e-commerce teams to develop integrated marketing campaigns that drive online sales and customer engagement.
• Support branding initiatives by maintaining visual consistency across all digital assets while ensuring compelling storytelling that resonates with target audiences.
• Proactively engage in cold-calling, direct sales efforts, upselling and other traditional forms of sales strategies to complement the digital efforts.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio demonstrating successful campaigns.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite is essential.
• Hands-on experience managing social media platforms using Hootsuite or Buffer (application).
• Knowledge of social listening tools for monitoring brand sentiment and industry trends.
• Familiarity with Facebook Advertising platform for creating targeted ad campaigns that deliver measurable results.
• Strong understanding of SEO principles, keyword research techniques, web analytics (Google Analytics), and content optimization strategies.
• Experience in video editing and photography to produce engaging multimedia content for diverse channels.
• Ability to analyze data from Google Analytics or similar tools to assess campaign performance and inform future strategies.
• Excellent proofreading skills combined with a keen eye for branding consistency across all digital touchpoints.
• Prior experience working within e-commerce environments or managing digital marketing initiatives for retail brands is a plus. Join us as we harness the power of social media marketing to tell compelling stories that inspire action! This paid position offers an exciting opportunity to shape our brand’s voice while developing your skills in a vibrant team environment dedicated to innovation and growth.

Target Audience

• Our goal is to provide the most comprehensive beef processing service in the US for local farmers. We offer EVERYTHING to local farmers, from marketing services, to value-added products like beef jerky, hotdogs, snack sticks, leather good, pet food, tallow skin care, and more. We want every farmer in the southeast to see these compelling services via. these marketing efforts.
• Help us add value to every farm in the region by connecting their cattle to maximum value!

Job Types: Full-time, Part-time, Internship, Contract, Temporary

Pay: $20.00 - $30.00 per hour

Expected hours: 16 – 40 per week

Work Location: Hybrid remote in Lynchburg, VA 24501