Social Media and Marketing Manager

<Overview>
Are you a dynamic, creative, and strategic thinker passionate about shaping brands and engaging audiences across digital platforms? We’re seeking an energetic Social Media and Marketing Manager to lead our social media initiatives and elevate our brand presence. In this role, you will craft compelling content, develop innovative marketing strategies, and harness the power of digital channels to connect with our community. Your enthusiasm for digital marketing combined with your expertise in social media management will drive brand awareness and foster meaningful relationships with our audience. Join us to make a vibrant impact in the digital space and help us tell our story in fresh, exciting ways!

<Responsibilities>

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, You tube, TikTok to increase engagement and brand visibility.
• Create, curate, and manage engaging content including graphics, videos, photography, blog posts, and multimedia campaigns aligned with brand voice and marketing goals.
• Monitor social listening tools to track conversations about the brand, industry trends, and competitors; analyze insights to optimize campaigns.
• Manage social media advertising campaigns using Facebook Advertising and other paid media channels to maximize reach and ROI.
• Utilize tools for scheduling posts, tracking performance metrics, and maintaining consistent online presence.
• Conduct keyword research and implement SEO best practices to enhance content discoverability across digital channels.
• Collaborate with cross-functional teams including PR, sales, and creative departments to ensure cohesive branding and messaging.
• Analyze web analytics through Google Analytics and web analytics tools to measure campaign effectiveness; prepare reports for continuous improvement.
• Oversee public relations efforts related to social media initiatives to enhance brand reputation and community engagement.
• Maintain up-to-date knowledge of digital marketing trends, platform algorithms, and emerging technologies such as video editing software or Adobe Creative Suite.

<Skills>

• Proven experience in social media management with a strong portfolio of successful campaigns.
• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite for graphic design and visual content creation.
• Skilled in video editing techniques for producing engaging multimedia content.
• Strong understanding of SEO principles, keyword research, web analytics (Google Analytics), and e-commerce strategies.
• Experience with social listening tools to monitor brand sentiment and industry trends effectively.
• Expertise in managing paid advertising campaigns on Facebook Ads Manager or similar platforms.
• Familiarity with scheduling tools for streamlined content management.
• Excellent proofreading skills ensuring accurate messaging across all content formats.
• Ability to build relationships through public relations efforts and community engagement initiatives.
• Knowledge of branding principles to maintain consistent voice across all channels. Join us as a Social Media and Marketing Manager where your creativity meets strategy! Bring your passion for digital storytelling, data-driven decision-making, and innovative marketing techniques to help us grow our vibrant online community while advancing your career in a fast-paced environment!

Job Types: Full-time, Part-time

Pay: $20.00 - $27.00 per hour

Expected hours: 20 – 40 per week

Benefits:

• Flexible schedule

People with a criminal record are encouraged to apply

Work Location: Hybrid remote in Pleasant Valley, NY 12569