Social Media and Marketing Manager

Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. This role offers an exciting opportunity to craft compelling content, develop strategic campaigns, and engage with diverse audiences to drive brand awareness, customer loyalty, and business growth. The ideal candidate will be passionate about social media trends, possess a keen eye for design, and thrive in a fast-paced environment where creativity meets data-driven decision-making.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, Youtube and TikTok to maximize reach and engagement.
• Create, curate, and manage high-quality content including graphics, videos, Youtube content.
• Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activity; leverage this data to refine marketing tactics.
• Manage paid advertising campaigns on Facebook Advertising and other digital ad platforms to optimize ROI and audience targeting.
• Utilize web analytics tools such as Google Analytics and web analytics platforms to track campaign performance, analyze user behavior, and generate actionable reports.
• Coordinate with public relations teams to enhance brand reputation through media outreach, influencer collaborations, and community engagement initiatives.
• Oversee social media management tools like Hootsuite and Buffer to schedule posts efficiently while maintaining consistent brand voice.
• Conduct keyword research for SEO purposes to improve organic search rankings and increase website traffic.
• Implement branding strategies across all digital channels ensuring cohesive messaging that aligns with company values.
• Engage with followers through relationship management practices to foster community loyalty and respond promptly to inquiries or feedback.
• Support e-commerce initiatives by creating targeted content that drives online sales and enhances product visibility.
• Plan and produce multimedia content including photography and video editing to support marketing campaigns.

Skills

• Proven expertise in social media marketing strategies with a strong understanding of platform algorithms and best practices.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Experience managing social listening tools to monitor brand reputation and industry conversations effectively.
• Skilled in using Hootsuite, Buffer (application), Google Analytics, Facebook Advertising platform for campaign management and performance tracking.
• Strong knowledge of SEO principles including keyword research and on-page optimization techniques.
• Ability to craft compelling content tailored for diverse audiences while maintaining brand consistency.
• Excellent proofreading skills ensuring all communications are clear, accurate, and engaging.
• Familiarity with digital marketing channels including email marketing, influencer outreach, and e-commerce platforms.
• Effective relationship management skills to build partnerships with media outlets, influencers, and community stakeholders.
• Capable of managing multiple projects simultaneously while meeting deadlines in a fast-paced environment. Join us as a Social Media and Marketing Manager if you're eager to shape innovative digital campaigns that inspire audiences worldwide! This paid position offers an engaging environment where your creativity fuels impactful marketing solutions—help us tell our story louder than ever before!

Job Type: Full-time

Pay: $45,000.00 - $56,279.60 per year

Benefits:

• Paid time off

Education:

• Associate (Preferred)

Experience:

• Direct marketing: 2 years (Required)

Ability to Commute:

• Crossville, TN 38571 (Required)

Work Location: In person