Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and creative Social Media and Marketing Manager to lead our digital marketing efforts. The ideal candidate will develop and execute innovative social media strategies, enhance brand visibility, and engage our target audience across multiple platforms. This role requires a strong understanding of digital marketing tools, content creation, and analytics to drive growth and foster meaningful relationships with our community. The Social Media and Marketing Manager will play a pivotal role in shaping our online presence and supporting overall marketing objectives.

Responsibilities

• Develop, implement, and manage comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging content including graphics, videos, blog posts, and multimedia to promote brand awareness and campaigns.
• Utilize SEO best practices and keyword research to optimize content for search engines and increase organic reach.
• Monitor social listening tools to track brand mentions, industry trends, and competitor activity; adjust strategies accordingly.
• Manage social media advertising campaigns using Facebook Ads Manager, Google Analytics, and other advertising platforms to maximize ROI.
• Oversee graphic design projects utilizing Adobe Creative Suite (Photoshop, Illustrator) for visual content creation.
• Schedule posts efficiently with tools like Hootsuite or Buffer to ensure consistent brand messaging.
• Analyze web analytics and social media metrics to evaluate campaign performance; prepare reports for stakeholders.
• Engage with followers by responding to comments, messages, and reviews to foster community relationships.
• Coordinate public relations initiatives to enhance brand reputation through media outreach and partnerships.
• Maintain up-to-date knowledge of digital marketing trends, e-commerce developments, and emerging social media platforms.

Skills

• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite for graphic design and video editing.
• Strong knowledge of social media management tools such as Hootsuite or Buffer.
• Expertise in SEO techniques, keyword research, web analytics (Google Analytics), and Google Ads platform.
• Experience with Facebook Advertising campaigns and other paid social media promotions.
• Ability to create compelling content tailored for various audiences across multiple channels.
• Excellent proofreading skills with an eye for detail in branding consistency.
• Knowledge of social listening tools for trend analysis and reputation management.
• Strong understanding of digital marketing strategies including email marketing, e-commerce integration, and branding initiatives.
• Effective relationship management skills to collaborate with internal teams and external partners.
• Creative mindset with the ability to produce high-quality photography and video content that aligns with brand identity. This role offers an exciting opportunity for a motivated individual passionate about digital marketing innovation to make a significant impact on our brand’s growth trajectory through strategic social media management and creative content development.

Job Type: Part-time

Pay: From $500.00 per week

Expected hours: No less than 7 per week

People with a criminal record are encouraged to apply

Work Location: Hybrid remote in Tucson, AZ 85712