Social Media and Marketing Manager

<Job Overview>
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and harness the power of social media to engage audiences, boost brand awareness, and drive business growth. Your creativity and analytical skills will be essential in shaping our online identity and ensuring our messaging resonates with diverse audiences worldwide. This paid position offers an exciting opportunity to make a tangible impact through digital storytelling, relationship management, and data-driven marketing strategies.

<Duties>

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Create high-quality visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance brand storytelling.
• Manage social media scheduling and monitoring through tools like Hootsuite and Buffer to ensure consistent posting and real-time engagement.
• Implement SEO best practices by conducting keyword research, optimizing content for search engines, and improving organic reach.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities—using insights to refine marketing strategies.
• Plan and execute targeted social Advertising campaigns to expand reach and generate leads or sales.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign performance, adjust tactics, and report on key metrics.
• Coordinate public relations initiatives by managing relationships with media outlets, influencers, and community partners.
• Oversee branding efforts by maintaining visual consistency across all digital channels and marketing materials.
• Produce engaging multimedia content including videos, photography, and blog posts that align with brand voice and marketing goals.
• Support e-commerce initiatives by creating promotional content that drives online sales while ensuring proofread accuracy for all published materials.

<Skills>

• Proven expertise in social media management tools such as Hootsuite and Buffer for scheduling, monitoring, and analytics.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Deep understanding of social media marketing strategies including content creation, community engagement, influencer outreach, and paid advertising campaigns like Facebook Ads.
• Knowledge of SEO techniques including keyword research, on-page optimization, and web analytics to enhance online visibility.
• Experience with social listening tools to track brand sentiment, industry trends, and customer feedback effectively.
• Excellent relationship management skills for collaborating with media outlets, influencers, vendors, and internal teams.
• Ability to produce high-quality multimedia content such as videos or professional photography tailored for digital platforms.
• Strong proofreading skills to ensure all content is accurate, on-brand, and engaging across channels.
• Familiarity with branding principles to maintain a cohesive visual identity across all marketing efforts.
• Understanding of digital marketing concepts related to e-commerce growth strategies. Join us as a Social Media and Marketing Manager if you're passionate about creating vibrant digital narratives that inspire action! Bring your creativity, analytical mindset, and enthusiasm for digital storytelling to help us connect meaningfully with audiences around the globe—making a real difference every day!

Pay: $20,000.00 - $50,000.00 per year

Work Location: Hybrid remote in Warrenton, NC 27589