Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and analyze performance metrics to engage our target audience effectively. Your expertise will drive brand awareness, foster community engagement, and support our overall marketing objectives through creative storytelling and data-driven insights. This paid position offers an exciting opportunity to lead digital marketing initiatives in a fast-paced environment, making a tangible impact on our growth trajectory.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, and TikTok to increase brand visibility and engagement.
• Create high-quality content including graphics, videos, photography, and written posts aligned with branding guidelines and marketing goals.
• Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules and campaign launches.
• Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activities for informed decision-making.
• Optimize content for SEO by conducting keyword research and applying best practices to improve organic reach on web platforms.
• Plan and manage paid advertising campaigns on Facebook Advertising and other digital channels to boost reach and conversions.
• Enhance brand reputation through strategic outreach.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign effectiveness, track engagement metrics, and refine strategies accordingly.
• Oversee branding initiatives across digital assets ensuring visual consistency using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite tools.
• Engage in relationship management by interacting with followers, responding to inquiries promptly, and fostering a vibrant online community.
• Coordinate photography sessions and video editing projects to produce captivating visual content that resonates with our audience.

Qualifications

• Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Hands-on experience with social media management platforms like Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of SEO best practices, keyword research techniques, and web analytics tools including Google Analytics.
• Familiarity with Facebook Advertising platform for creating targeted ad campaigns that maximize ROI.
• Strong understanding of social listening tools to monitor brand reputation and industry trends effectively.
• Excellent proofreading skills combined with an eye for branding consistency across all digital assets.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Strong communication skills for relationship management with stakeholders, influencers, and media contacts.
• Experience in video editing or photography is a plus but not mandatory; creativity is essential! Join us as we harness the power of digital storytelling to connect authentically with our community!

Pay: Up to $25.00 per hour

Benefits:

• Employee discount
• Flexible schedule
• Paid time off

Work Location: In person