Social Media and Marketing Manager

About Yankee Hill Machine (YHM)

Founded in 1951, Yankee Hill Machine (YHM) is a third-generation, family-owned manufacturer of sound suppressors, firearms, and firearm accessories. What began as a commitment to supporting those who serve has grown into a full-service OEM manufacturing operation. We pride ourselves on managing all operations from product development, CNC manufacturing, welding, quality assurance, assembly, packaging, marketing, sales, and fulfilment. This approach allows us to deliver durable, high-quality products at an affordable price.

Today, YHM combines modern manufacturing with a renewed leadership approach that emphasizes the principles of fairness and response for the worth, dignity and diversity for all people. We value professionalism, honesty, integrity, accountability, self-discipline and excellence in our work. We strive to foster innovation and critical thinking and provide continuous improvement, learning and job development every day.

We are committed to attracting and retaining skilled team members.

Duties:

This evolving salaried position reporting to the General Manager will communicate and promote YHM firearms and accessories through compelling and strategic multi-channel marketing to drive consumer demand. Oversee all graphic design (with a direct report) and facilitate marketing campaigns with sales from start to finish. Lead the creation and execution of multi-channel marketing strategies that increase brand awareness, drive new customer acquisition, repeat purchases, and help sales to achieve growth objectives.

Responsibilities

· Create and manage marketing budget.

o Print media

o Digital media

o Social media

o Influencers

o Shows/Events/Demonstrations

· Manage all aspects of social media.

o Create and manage campaigns.

o Monitor all customer interactions.

o Monitor comments, shares, etc. (respond)

· Manage print media campaigns.

o Ensure coherent messaging.

o Ensure timely ad submission.

o Review and approve images and copy.

o Liaison with media companies

· Manage digital media campaigns.

o Ensure coherent messaging.

o Ensure timely content submission.

o Review and approve content.

o Liaison with media companies

· Manage influencer relationships.

o Work closely with influencers to develop relationships.

o Create and manage new product release campaigns.

o Work with current and upcoming influencers to promote YHM.

o Monitor channels for new opportunities.

· Manage all aspects of tradeshows, range events, demonstrations, etc.

o Book travel, hotels, car rental, product shipping, etc.

o Book location details such as booth space, carpet, rental furniture, etc.

o Work with tradeshow booth companies to ensure proper equipment selection and layout.

o Manage and create tradeshow graphics.

o Manage and create tradeshow booths.

o Select and organize products for shows. (Working with sales)

· Oversee all aspects of our e-commerce website.

o Overall look and design

o New product additions

o Old product archival

o Product updates (prices, images, descriptions, etc.)

o Create mass-mailing campaigns.

· Other duties and responsibilities.

o Work closely with management and sales teams to create campaigns and ensure consistent message.

o Create content when needed.

o Overnight travel related to shows, events, influencers etc.

o Others that may be directed by management.

Skills and Qualifications

· Computer fluency in Microsoft Office Products

· Knowledge of design techniques, tools, and principles

· Excellent written and verbal communication skills

· SEO Multimedia content development

· Media production, communication, and dissemination techniques

· Creativity and originality

· Attention to detail

· Adaptability, flexibility

· Client facing communication

· Organization, ability to juggle multiple projects

· Self-directed, also directable

Yankee Hill Machine promotes a safe and drug free work environment. All new hires must pass a criminal background check.

Yankee Hill Machine is an Equal Opportunity Employer. We encourage and seek qualified, motivated applicants. We make employment decisions based on business need, job qualifications and merit.

YHM does not discriminate on the basis of race, religion, color, sex, gender identification, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate Federal, State or Local law.

Pay: $85,000.00 - $95,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location: Hybrid remote in Easthampton, MA 01027