Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and leverage social media channels to engage audiences and drive brand awareness. Your expertise in digital marketing tools, creative design, and analytics will be vital in shaping our online identity and fostering meaningful relationships with our community. This paid position offers an exciting opportunity to lead vibrant marketing initiatives that inspire action and growth.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging channels to maximize reach and engagement.
• Create high-quality visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support branding efforts and marketing campaigns.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback, ensuring timely responses and insights.
• Plan, coordinate, and optimize Facebook Advertising campaigns to target specific audiences effectively.
• Utilize Hootsuite, Buffer, or similar social media management tools for scheduling posts, tracking performance metrics, and maintaining consistent content delivery.
• Conduct keyword research and implement SEO best practices to enhance content visibility on search engines.
• Analyze web analytics through Google Analytics and web analytics tools to assess campaign performance and inform future strategies.
• Collaborate with cross-functional teams on public relations initiatives, branding efforts, and e-commerce promotions to ensure cohesive messaging.
• Engage in relationship management by interacting with followers, influencers, media outlets, and partners to expand our network.
• Proofread all content meticulously to maintain brand voice consistency and high-quality standards.
• Develop engaging multimedia content including videos and photography that align with our brand identity.

Requirements

• Proven experience in social media marketing with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Hands-on experience with social listening tools like Brandwatch or Sprout Social is highly desirable.
• Knowledge of SEO techniques, keyword research, web analytics (Google Analytics), and digital marketing strategies.
• Familiarity with social media management applications including Hootsuite and Buffer for scheduling and analytics tracking.
• Strong understanding of branding principles combined with excellent proofreading skills for compelling content creation.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Excellent communication skills with a proactive approach to relationship management across diverse audiences. Join us as we harness the power of digital storytelling to connect communities worldwide! This is your chance to lead innovative marketing initiatives that make a real impact—apply now!

Job Type: Part-time

Pay: $20.00 - $30.00 per hour

Work Location: Hybrid remote in Manhattan, NY 10024