Social Media and Marketing Manager

Job Overview
We are seeking an energetic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this dynamic role, you will craft compelling content, develop strategic marketing campaigns, and leverage social media tools to engage our audience and drive brand growth. Your creativity and analytical skills will be essential in shaping our online voice, managing relationships with followers, and optimizing campaigns for maximum impact. Join us to lead our digital marketing efforts with enthusiasm and precision, making a tangible difference in how we connect with our community.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand awareness.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Manage social media management tools like Hootsuite or Buffer to schedule posts, monitor activity, and analyze performance metrics.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform content creation and campaign adjustments.
• Optimize digital marketing campaigns using SEO techniques, Google Analytics data, and web analytics tools to improve reach and conversion rates.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize ROI while maintaining brand consistency.
• Collaborate with the public relations team to manage reputation management efforts and craft press releases or media outreach strategies.
• Perform keyword research to enhance content visibility across search engines and social platforms.
• Coordinate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for visual assets; oversee video editing projects for promotional content.
• Maintain strong relationship management with influencers, partners, and community members to foster brand loyalty.
• Proofread all outgoing content for accuracy, tone consistency, and professionalism before publication.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in social media management tools such as Hootsuite or Buffer along with analytics platforms like Google Analytics.
• Skilled in graphic design using Adobe Photoshop, Adobe Illustrator, or similar software; experience with video editing is a plus.
• Familiarity with SEO best practices, keyword research techniques, and web analytics for campaign optimization.
• Knowledge of public relations strategies and experience managing online reputation is desirable.
• Strong understanding of branding principles combined with the ability to create engaging multimedia content tailored for diverse audiences.
• Excellent proofreading skills coupled with a keen eye for detail to ensure high-quality output across all channels. Join us as a Social Media and Marketing Manager where your creativity fuels our growth! This paid position offers an exciting opportunity to lead innovative campaigns that resonate globally while honing your skills in a vibrant team environment dedicated to making an impact through digital storytelling.

Pay: From $8.50 per hour

Work Location: Hybrid remote in Harlingen, TX 78550