Social Media and Marketing Manager

Overview
Are you passionate about shaping compelling digital narratives and engaging audiences across multiple platforms? We’re seeking an energetic and innovative Social Media and Marketing Manager to lead our brand’s online presence. In this dynamic role, you will craft captivating content, develop strategic campaigns, and harness the power of social media to elevate our brand visibility. Your creativity and analytical skills will drive impactful marketing initiatives that resonate with diverse audiences and foster meaningful relationships. Join us to make a tangible difference through digital storytelling and strategic marketing excellence!

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand awareness.
• Create, curate, and manage engaging content including graphics, videos, photography, blog posts, and advertisements using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social listening tools to track brand sentiment, industry trends, and competitor activities; leverage insights to refine marketing tactics.
• Manage social media management tools such as Hootsuite and Buffer for scheduling posts, analyzing performance metrics, and optimizing campaigns in real-time.
• Design visually appealing graphics and multimedia content aligned with branding guidelines; utilize video editing skills to produce compelling promotional videos.
• Implement targeted advertising campaigns on Facebook Ads and other platforms to reach specific audiences; analyze campaign performance using Google Analytics and web analytics tools.
• Foster strong relationships with influencers, media outlets, and partners through effective public relations strategies; coordinate outreach efforts to enhance brand reputation.
• Conduct keyword research for SEO optimization of web content; ensure all content is proofread for accuracy, clarity, and consistency before publishing.
• Track campaign results through web analytics; prepare reports highlighting key insights to inform future marketing initiatives.

Experience

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Expertise in digital marketing strategies including SEO, social listening, branding, e-commerce integration, and content creation.
• Proficiency with graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing tools is a plus.
• Familiarity with social media advertising platforms like Facebook Advertising; experience in managing paid campaigns is highly desirable.
• Knowledge of web analytics tools such as Google Analytics; ability to interpret data to improve campaign performance.
• Strong relationship management skills for engaging with media outlets, influencers, clients, and internal teams.
• Excellent proofreading skills with keen attention to detail; ability to craft clear, engaging messages that align with brand voice. Join us in transforming digital engagement into meaningful connections! This paid position offers an exciting opportunity to influence brand perception while honing your skills in a vibrant team environment dedicated to innovation and growth.

Pay: $13,000.00 - $15,000.00 per year

Work Location: Remote