Social Media and Marketing Manager

Job Summary
We are seeking an energetic and detail-oriented Social Media and Marketing Manager to lead our digital presence and brand storytelling. In this dynamic role, you will craft compelling content, manage social media platforms, and develop innovative marketing strategies that resonate with our target audiences. Your expertise will help elevate our brand visibility, foster community engagement, and drive business growth through creative digital campaigns. This paid position offers an exciting opportunity to shape our online voice and make a meaningful impact in the digital marketing landscape.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand awareness and engagement.
• Create, curate, and schedule engaging content including graphics, videos, blog posts, and photography that align with brand identity and marketing goals.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback; respond promptly to foster positive relationships.
• Utilize social media management tools like Hootsuite or Buffer to streamline posting schedules and analyze campaign performance.
• Implement SEO best practices by conducting keyword research to optimize content for search engines and improve organic reach.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize ROI and target specific audiences effectively.
• Collaborate with cross-functional teams including PR, sales, and creative departments to ensure consistent branding across all channels.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign success and inform future strategies.
• Oversee graphic design projects using Adobe Creative Suite (Photoshop, Illustrator) for visual content creation that captures attention.
• Maintain relationships with influencers, media outlets, and partners through public relations efforts to enhance brand credibility.

Skills

• Proven experience in social media marketing with a strong understanding of platform algorithms and best practices.
• Proficiency in Adobe Photoshop, Adobe Illustrator, and video editing software for high-quality content creation.
• Strong knowledge of SEO techniques, keyword research, web analytics, and Google Analytics for data-driven decision making.
• Experience with social listening tools to monitor brand reputation and industry trends effectively.
• Familiarity with social media management applications such as Hootsuite or Buffer for scheduling and analytics.
• Ability to craft compelling copy with excellent proofreading skills that align with branding guidelines.
• Knowledge of digital marketing strategies including Facebook Advertising, e-commerce integration, and branding initiatives.
• Exceptional relationship management skills to build partnerships with media outlets, influencers, and internal teams.
• Creative mindset with a keen eye for graphic design principles and visual storytelling techniques.
• Strong organizational skills to manage multiple campaigns simultaneously while meeting deadlines in a fast-paced environment. Join us as a Social Media and Marketing Manager where your creativity fuels our growth! Bring your passion for digital marketing to life by crafting innovative campaigns that captivate audiences worldwide—your ideas will shape the future of our brand’s online journey!

Pay: $10.00 - $16.00 per hour

Benefits:

• Flexible schedule
• Paid time off
• Parental leave

Work Location: In person