Social Media and Marketing Manager (Local Candidates Only)

Overview
Are you a dynamic, creative, and strategic thinker passionate about shaping compelling brand stories across digital platforms? We’re seeking an energetic Social Media and Marketing Manager to lead our online presence, craft engaging content, and drive innovative marketing campaigns. This role offers the opportunity to influence brand perception, foster meaningful relationships with audiences, and elevate our digital footprint through cutting-edge strategies and creative execution. If you thrive in a fast-paced environment and are eager to make a tangible impact, this is your chance to shine!

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and promotional materials using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities; leverage this data to refine marketing tactics.
• Manage social media advertising campaigns on platforms like Facebook Advertising and Google Analytics to optimize reach and ROI.
• Oversee the scheduling and publishing of content using tools such as Hootsuite and Buffer while ensuring consistency with branding guidelines.
• Collaborate with cross-functional teams including public relations, sales, and product development to align messaging and amplify campaigns.
• Analyze web analytics and social media metrics regularly to assess campaign performance; prepare reports that inform future strategies.
• Engage actively with followers by responding to comments, messages, and reviews to foster strong community relationships.
• Coordinate photography sessions and video editing projects to produce compelling visual content that resonates with target audiences.

Skills

• Proven experience in social media management coupled with expertise in social media marketing strategies.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO best practices along with keyword research techniques for content optimization.
• Familiarity with web analytics tools such as Google Analytics for tracking campaign success.
• Experience managing paid advertising campaigns on Facebook Advertising or similar platforms.
• Excellent proofreading skills ensuring all content is polished and aligned with brand voice.
• Ability to utilize social listening tools effectively for market research and trend analysis.
• Skilled in relationship management—building partnerships with influencers, media outlets, and community stakeholders.
• Competence in video editing for creating engaging multimedia content tailored for various platforms.
• Strong understanding of digital marketing principles including branding, e-commerce integration, and web analytics insights. Join us in shaping vibrant digital narratives that captivate audiences worldwide! This paid position offers a stimulating environment where your creativity fuels impactful marketing initiatives—empowering you to grow professionally while making a real difference in our brand story!

Pay: From $300.00 per month

Benefits:

• Flexible schedule

Application Question(s):

• How many years do you have creating social media content?
• How many years do you have creating advertising material?

License/Certification:

• Driver's License (Required)

Location:

• Virginia Beach, VA 23452 (Preferred)

Ability to Relocate:

• Virginia Beach, VA 23452: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Virginia Beach, VA 23452