Social Media and Marketing Specialist

Job Summary
We are seeking a creative and results-driven Social Media Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a deep understanding of social media trends, excellent communication skills, and a passion for digital marketing.

Duties

• Develop and implement comprehensive social media marketing strategies across various platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content that aligns with our brand voice and resonates with our target audience.
• Utilize SEO techniques and keyword research to optimize content for search engines and improve visibility.
• Monitor social media channels for trends, feedback, and engagement opportunities through social listening.
• Manage social media advertising campaigns, including Facebook Advertising, to maximize reach and conversion.
• Create visually appealing graphics.
• Conduct proofreading of all content to ensure accuracy and adherence to brand guidelines.
• Stay updated on the latest digital marketing trends, e-commerce developments, and best practices in social media management.

Experience

• Proven experience in social media management or digital marketing roles.
• Strong proficiency in content creation, graphic design, and video editing.
• Knowledge of web analytics tools to track performance metrics effectively.
• Excellent relationship management skills with the ability to engage diverse audiences.
• A background in photography is a plus for creating compelling visual content. If you are passionate about leveraging social media to build brand awareness and engage customers, we encourage you to apply for this exciting opportunity.

Job Types: Part-time, Contract

Base Pay: $20.00 - $30.00 per hour

Expected hours: 6 – 12 per week

Work Location: Hybrid remote in Ann Arbor, MI 48103