Social Media and Marketing Specialist

Key Responsibilities for Social Media Management

• Develop and execute a comprehensive social media strategy across platforms (Instagram, Facebook, TikTok, LinkedIn, X, YouTube, etc.).
• Create, schedule, and publish engaging content including posts, stories, reels, and videos.
• Monitor social media channels, respond to inquiries, and engage with the audience.
• Track performance metrics and prepare monthly analytics reports.

Content Creation

• Produce high-quality visual and written content aligned with the brand identity.
• Coordinate photoshoots, video shoots, and creative campaigns.
• Work closely with designers and photographers to create compelling marketing materials.

Marketing Campaigns

• Plan and execute online and offline marketing campaigns that support business goals.
• Assist in creating brochures, promotional materials, email campaigns, and advertisements.
• Manage paid social media ads (Meta Ads, Google Ads, etc.) to maximize reach and conversions.

Brand & Market Development

• Ensure all content aligns with the company’s brand guidelines and messaging.
• Conduct market research to identify trends, competitors, and customer preferences.
• Suggest new strategies to enhance brand visibility and audience engagement.

Collaboration & Coordination

• Work with sales, operations, and management teams to support company initiatives.
• Manage relationships with agencies, influencers, and external partners.

Requirements

• Proven experience in social media management and digital marketing.
• Strong understanding of social media algorithms and content trends.
• Excellent writing and communication skills.
• Proficient in graphic design tools (Canva, Adobe Suite is a plus).
• Basic knowledge of paid advertising platforms and analytics tools.
• Creativity, attention to detail, and ability to work under deadlines.

Preferred Skills

• Photography or videography knowledge
• Experience in real estate marketing (preferrably)
• SEO and website management skills

Job Type: Full-time

Pay: AED3,000.00 - AED5,000.00 per month