Social Media & Brand Manager (Fashion & Jewellery)

Job Title: Social Media Manager (Part-Time)

Industry: Fashion / Silver Jewellery

Location: Hybrid (Work from home + weekly shoot visits)

Experience: 1–3 years (Fashion / Jewellery / Beauty preferred)

About the Role

We are a growing Silver Jewellery brand looking for a creative, execution-driven Part-Time Social Media Manager who understands how to grow on Instagram and can handle everything from content planning to on-ground shoot execution. This role requires someone who is comfortable both behind and in front of the camera.

Key Responsibilities

1. Content Strategy & Planning

Create monthly content calendars aligned with brand goals and trends

Develop mood boards for shoots (themes, styling, colors, references)

Plan engaging reels, posts, and stories focused on growth, reach, and engagement

2. Shoot Planning, Execution & Coordination

Plan and coordinate weekly shoots for reels and product content

Visit shoot locations weekly for content creation

Shoot content using phone camera (behind-the-scenes, reels, lifestyle shots)

Coordinate with designer, photographer, models, and creators

Ensure brand aesthetics and visual consistency

3. On-Camera Content Creation

Be comfortable appearing on camera for reels, transitions, styling videos, BTS, and trend-based content

Assist in demo, styling, or storytelling videos when required

4. Influencer Marketing (Barter Focused)

Research, reach out, and close minimum 10 influencer collaborations per month on barter basis

Coordinate posting timelines, content guidelines, and deliverables

Track influencer content and engagement

5. Competitor & Trend Research

Research competitors, trending reels, hooks, and formats

Suggest innovative content ideas to help the brand stand out in the market

6. Social Media Growth & Optimization

Strong understanding of Instagram growth strategies (reels algorithm, hooks, consistency)

Optimize captions, hashtags, and posting timing

Share insights and performance feedback regularly

Skills & Requirements

Experience in social media management (fashion/jewellery preferred)

Hands-on with phone camera shooting & basic video framing

Comfortable and confident on camera

Knowledge of Instagram reels, trends, and growth strategies

Experience with influencer outreach & collaborations

Strong coordination, communication, and follow-up skills

Canva / basic editing skills are a plus

Who Should Apply

Someone who enjoys planning + executing, not just ideas

Creative, trend-aware, and growth-focused

Passionate about fashion, jewellery, and social media

Organized and proactive

Job Type: Part-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person