Social Media Content Creator

About Us:

Founded in 2014, Vedantu emerged as a visionary in the ed-tech space, pioneering the shift towards online education in India. Our name, derived from 'Veda' (knowledge) and 'Tantu' (network), reflects our mission: to create a vast network of knowledge accessible to all. We embarked on a journey to transform the educational landscape, leveraging technology to make quality education available, affordable, and personalized.

🌐 Our Online Legacy:

Over the years, Vedantu has established itself as a leader in live online tutoring. We connect India's top teachers with students across the nation in a LIVE interactive e-classroom. Our platform, powered by innovative technology, includes features like a 2-way interactive whiteboard, live audio, and video feeds, ensuring a highly engaging and effective learning experience. We pride ourselves on offering personalized education, adapting to the unique needs and learning pace of each student.

🏫 Expanding to Offline Centers:

With 18 years of experience of founders across Online and Offline, Vedantu has extended its educational prowess to offline learning by establishing centers in over 20 cities. These centers embody our commitment to making quality education accessible to every student combining the best of online and offline. Equipped with state-of-the-art technology and fostering the same caliber of interactive and personalized learning as our online platforms, these centers provide students with the best of both worlds.

🔍 Our Mission and Vision:

Our vision at Vedantu is to inspire students globally to discover their true potential, creating #ImpactAtScale. Our mission is to provide transformative learning experiences that inspire every student, breaking down all barriers to education, ensuring accessibility anytime, anywhere. We are committed to #CreateVOW Experiences, fostering an environment where students feel loved, inspired, and cared for. Our focus is on delivering measurable and significant #Outcomes for each learner. Whether it's online or offline, our goal is to surpass conventional learning methods, offering top-notch education that empowers every child to achieve their fullest potential, regardless of their circumstances. Read more: vedantu.com/culture

📈 Looking Ahead:

As we continue to grow and evolve, Vedantu remains dedicated to innovating and expanding our educational offerings. Our journey from an online pioneer in 2014 to a hybrid model with a strong offline presence marks just the beginning of our endeavour to redefine education in India and beyond.

VEDANTU LEADERS

Vedantu`s founders Vamsi Krishna, Anand Prakash, and Pulkit Jain did their first venture in education, Lakshya, in 2006 which later got acquired by a listed company called MT Educare (Mahesh Tutorials) in 2012. As part of Lakshya, the founders taught and mentored more than 10,000 students and trained more than 200 teachers between them.

Vamsi Krishna, Co-Founder and CEO

Pulkit Jain, Co-Founder and Head Product

Anand Prakash, Co-Founder and Head Academics

Pankaj Jain, CFO

Arnab Dutta, COO

Simriti Goel, Head of HR

To know more about Vedantu log on to www.vedantu.com

BRAND DESIGN, VEDANTU

Social Media Content Creator (Instagram)

Job Description

Function: Social Media, Content Creation, Brand Marketing & Communications

Reporting to: Director – Brand Design

Location: Bangalore (Work from office only)

Working Hours: Monday to Saturday, 11:00 am to 8:00 pm

Key Responsibilities

● Content Creation & Publishing

○ Plan, script, shoot, and edit content (reels, posts, carousels, memes, stories)tailored for Instagram

○ Publish content regularly with a sharp sense of timing (especially for moment marketing)

○ Experiment with trending formats, sounds, and visual styles while staying true to

brand tone

● Strategy & Planning

○ Build a monthly Instagram content calendar aligned with campaign goals,launches, and topical moments

○ Identify and leverage trends, hashtags, and cultural moments relevant to students and parents

○ Collaborate with the Brand Design team to ensure cohesive storytelling

● Community & Engagement

○ Monitor audience comments, reactions, and DMs to identify opportunities for engagement

○ Create interactive content (polls, Q&As, quizzes) to drive community participation

● Analytics & Optimization

○ Track and report on content performance (reach, engagement, saves, shares)

○ Use insights to optimize future content for higher impact

Key KRAs

● Consistent publishing cadence on Instagram

● Growth in engagement (likes, shares, comments, saves)

● Increase in follower base with authentic, high-quality content

● Effective use of moment marketing & trending formats

● Strong brand presence among students & parents

Skills & Qualifications

Must Have

● 2–4 years of experience in social media content creation (Instagram focus preferred)

● Strong understanding of Instagram ecosystem: reels, memes, trends, stories, hashtags

● Hands-on skills in shooting and editing content (mobile-first + tools like CapCut,Premiere Rush, Canva, etc.)

● A strong sense of humor, relatability, and youth culture

● Ability to write engaging captions, hooks, and micro-copy

● Familiarity with social media analytics and insights

Good to Have

● Background in design, communication, or media studies

● Experience with student/youth-focused brands

● Knowledge of EdTech or education marketing

● Experience working in a fast-paced content team