Social Media & Content Creator

Job Summary

We are looking for a Senior Social Media & Content Creator who can own and drive Bradford’s organic social media presence, content strategy, and storytelling across platforms. The role requires a strong balance of content planning, copywriting, short-form video creation, trend awareness, and performance insight, especially for the education and service-based industry.

Key Responsibilities

1. Social Media Strategy & Planning

• Develop and execute monthly and quarterly social media content calendars
• Plan content aligned with:
• Admissions cycles
• Campaign launches
• University intakes & events
• Identify platform-wise strategies for:
• Instagram
• Facebook
• LinkedIn
• YouTube / Shorts / Reels
• Tiktok

2. Content Creation & Storytelling

• Create high-quality content including:
• Posts, carousels, reels, shorts, and stories
• Educational content, FAQs, testimonials, success stories
• Founder, leadership, and counselor-led content
• Website Content
• Write compelling:
• Captions
• Headlines
• Hashtags
• CTAs
• Ensure content tone reflects trust, authority, and academic credibility

3. Short-Form Video & Reels (Core Focus)

• Conceptualize and create:
• Instagram Reels
• YouTube Shorts
• LinkedIn video content
• Work closely with:
• Creative designers
• Video editors
• Marketing team
• Guide shoots, basic framing, hooks, and storytelling for better engagement

4. Community Management & Engagement

• Monitor and respond to:
• Comments
• DMs
• Page messages
• Escalate genuine leads or queries to admissions or sales teams
• Build audience trust through timely and professional engagement

5. Performance Tracking & Optimization

• Track organic performance metrics:
• Reach
• Engagement
• Follower growth
• Content saves & shares
• Identify what content works and refine strategy accordingly
• Share regular performance insights with marketing leadership

Tools & Platforms (Must-Have)

Social Media & Content Tools

• Instagram, Facebook, LinkedIn, YouTube
• Meta Business Suite
• Creator Studio
• Scheduling tools (Buffer, Hootsuite, Later, etc.)

Content & Editing Tools

• Canva Pro
• Basic video editing tools (CapCut / Premiere Pro / InShot)
• Google Docs & Sheets (content planning)

Good-to-Have Tools

• AI tools for ideation (ChatGPT, Adobe Firefly)
• Social listening & analytics tools
• Experience using Meta Ads Library for trend research

Qualifications & Experience

• 4–6 years of experience in social media management & content creation
• Experience in education, corporate, or service-based industries preferred
• Proven ability to grow and manage organic social media channels
• Strong portfolio showcasing posts, reels, and content campaigns

Soft Skills & Traits

• Strong storytelling and writing skills
• Camera confidence and trend awareness
• Organized and deadline-oriented
• Creative thinker with strategic mindset
• Ability to collaborate across teams
• Comfortable working in a fast-paced marketing environment

Job Types: Full-time, Permanent

Pay: From AED2,500.00 per month