DIGITAL MARKETING OFFICER

Job Title: Digital Marketing Officer

Job Summary

We are looking for a creative, results-driven Digital Marketing Officer with a minimum of 2 years of hands-on experience to manage and execute digital marketing strategies across multiple online platforms (Cosmetics Field). The ideal candidate will be responsible for increasing brand awareness, driving traffic, generating leads, and boosting sales through effective digital campaigns and engaging content.

Key Responsibilities

Digital Marketing & Strategy

• Plan, develop, and execute digital marketing strategies aligned with business goals
• Manage and optimize paid and organic digital marketing campaigns
• Analyze performance metrics and prepare regular reports
• Conduct market research and competitor analysis

Social Media Management

• Manage and grow brand presence on:
• Facebook
• Instagram
• Snapchat
• TikTok
• YouTube
• LinkedIn
• Create and manage content calendars (posts, reels, stories, shorts, and videos)
• Monitor engagement, respond to comments and messages
• Collaborate with influencers and content creators when required

Content Creation & Design

• Create visually appealing content including graphics, videos, banners, and ads
• Write engaging captions, hashtags, and advertising copy
• Ensure consistent brand identity across all digital platforms

E-commerce & Website (Shopify)

• Manage and update Shopify e-commerce store
• Optimize product listings, landing pages, and promotional banners
• Support online sales campaigns and seasonal promotions

Search Engine & Paid Advertising

• Manage Google Ads, display ads, and retargeting campaigns
• Support SEO and SEM initiatives to increase visibility and conversions

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, or a related field (preferred)
• Minimum 2 years of experience in digital marketing or social media management
• Strong knowledge of social media platforms and current trends
• Hands-on experience with:
• Meta Ads (Facebook & Instagram)
• Google Ads & Analytics
• Shopify (E-commerce)
• Basic graphic design and video editing skills (Canva, Adobe, etc.)
• Ability to manage multiple projects and meet deadlines

Job Type: Full-time

Pay: AED3,000.00 - AED4,500.00 per month