Social Media, Content Creator

Are you curious about solving complex business challenges for a leading convenience retailer? Do you have a passion for cross functional collaboration? Then you may be the perfect addition to our team!

Cumberland Farms is one of the fastest-growing convenience retailers in the United States, committed to becoming America’s #1 ‘one-stop’ destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500+ locations across the United States employing over 18,000 team members. You can find us operating under the following store banners: Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our US headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center.

What We Offer:

• Competitive Wages
• Work today, get paid tomorrow through our earned wage access program*
• Paid Time Off
• Medical/Health/Dental Coverage
• 401K with Company Match
• Team Member Discounts
• Tuition Reimbursement
• Employee Assistance Program
• Health Savings Account
• Company Spirit Days
• Employee recognition and awards
• And much more!

Position Summary:

About the Role: Cumberland Farms is seeking a Social Media, Content Creator to lead and execute a performance-driven social media strategy that drives engagement, store traffic, and measurable business outcomes. This creator-led hands-on role combines creative execution with data-drive optimization to scale how our beloved brand shows up in culture.

Who You Are: We’re looking for a self-starter who is both a creator and a strategist, someone who can think big, move quickly, and execute with excellence. The ideal candidate is deeply immersed in social media, understands what resonates with audiences, and is excited by the opportunity to build and evolve a brand’s presence and online community from the ground up.

What You’ll Do: In this role, you will own end-to-end creation and storytelling behind our day-to-day social presence. You’ll be responsible for concepting, capturing, editing, and starring in content, as well as engaging with our community, influencer and creator partners, and identify opportunities to participate in timely trends and opportunities to grow the brand’s presence online. You’ll collaborate closely with a small internal team and work directly with brand leadership to bring campaigns, real-time moments, and always-on content to life. You’ll also help track performance and continuously optimize our approach.

The Ideal Candidate: You are equally comfortable behind the camera and in front of it—able to capture authentic, in-store moments while also representing the brand on social. You’re scrappy, proactive, and excited to wear multiple hats in a “jack-of-all-trades” environment. Most importantly, you take ownership, move with urgency, and are energized by the opportunity to build something impactful from the ground up.

Responsibilities:

Content Creation & Cultural Storytelling

• Concept, capture, edit, and post high-quality social content with a strong focus on short-form video
• Create content featuring yourself, employees, customers, and real store moments
• Be in stores regularly to gather authentic, in-the-field content
• Stay deeply plugged into internet culture, trends, and platform updates
• Pitch and execute timely, culturally relevant content ideas

Platform Management & Distribution

• Own day-to-day execution of Cumberland Farm’s social presence across platforms
• Manage content calendars while staying flexible to jump on real-time moments
• Collaborate with internal partners to align content with brand priorities

Community Management

• Act as the voice of the brand in comments, DMs, and mentions—quick, warm, and on-brand
• Engage proactively with fans, creators, and partners
• Build real relationships with the community, identifying and creating opportunities as well as acting quickly on ones that come to us

Community & Creator Building

• Help identify, onboard, ideate and collaborate with creators, influencers, and advocates
• Support our Cumby’s Crew Affiliate Program
• Brief influencers & content creators on content needs & deliverables
• Represent the brand confidently in social content, live moments, and takeovers

Reporting & Insights

• Track performance and surface insights that inform what we do next, translating data into actionable insights
• Help refine strategy based on results in real time

Working Relationships:

Collaborate closely with growth, digital, brand, PR, communications, merchandising, FP&A, fuel, store operations, and other support divisions.

Minimum Education: Bachelor’s in Marketing, Advertising, Communications, or Business or the Arts

Preferred Education: Master’s in Marketing, Advertising, Communications, or Business or the Arts

Minimum Experience: 2-4 years’ years’ experience in social media marketing, digital marketing, content and production, brand, experiential or field marketing with a track record of executing social content & campaigns.

Preferred Experience:

• 4+ years specifically with experience in social media for an in-house brand or agency.
• You’re a skilled Content Creator: Experience with copywriting, photography, video shooting, design and video editing software (e.g., Canva, CapCut, Adobe Premiere Pro, Final Cut Pro).
• You’re a skilled Community Manager: Experience posting natively onto TikTok, Instagram, Youtube, Snapchat, facebook; social listening; 1:1 communication with customers & brands
• You’re a skilled Social Reporter: Experience with Hootsuite, native social channel reporting, and Excel – you can build simple AND comprehensive social reports
• Industry: Experience working with a retail or CPG brand (bonus, but not required)

Licenses/Certifications: N/A

Soft Skills/Competencies:

• Social-obsessed and culturally fluent
• Comfortable creating content quickly and independently
• Organized, adaptable, and energized by fast-moving environments
• Confident communicator—written, verbal, and on camera
• Collaborative, proactive, and self-directed
• A natural analyst – you’re curious, insightful and can interpret data
• Excited by ownership and building something from the ground up

Travel:

Weekly/bi-weekly local travel to Cumberland Farms stores and studio
Occasional travel to out-of-state stores, events or opportunities

Hours & Conditions: Typically Monday – Friday, 8+ hour days, 4 days per week in office with opportunity for 1 flex day from home per week contingent on job performance/business needs

Physical Requirements: Minimal physical effort required; sitting / standing at computer for long periods of time. Ability to maneuver and lift up to 10 lbs.

At Cumberland Farms, it’s important that our employees reflect the world we live in and the communities we serve. We celebrate our differences, so your unique background and skillset could bring a wonderful new perspective to our team. If you have a passion for delivering exceptional results, thrive in a fast-paced corporate environment, and bring experience in business management or related areas, we'd love to meet you - even if you don't meet every single requirement.

Consistent with Massachusetts Pay Transparency Law, we’re sharing the base salary range for this position. Final pay within this range will be based on your skills, experience, and qualifications. Base pay represents just one part of our total rewards approach. We’re proud to offer a variety of financial and non-financial benefits that invest in your overall growth, well-being, and career journey.