Social Media Content Creator

General Description of Duties

Essential Job Functions

• Develops a monthly content calendar for social media channels through the writing, conceptualizing, designing, and creation of digital content consistent with the County’s strategic goals.
• Coordinates, shoots, and edits video content for use on social media platforms, at times in conjunction with other team members, including travel throughout the County to support social media and departmental needs.
• Monitors social media/digital trends and recommends a social media strategy to department management to be consistent with market advancements
• Monitors departmental social media accounts and ensures brand and voice consistency, in conjunction with other appropriate department staff.
• Creates and interprets regular reporting on social media performance using monitoring platform, and offers recommendations on how the data informs future decisions.
• Provides creative insight and implements tactics to increase public engagement via social and digital platforms.
• Assists in the planning, coordination, and coverage of community events and programs, including occasional work after hours and on weekends.
• Meets with department representatives and Communications staff to plan and work on social media projects and public education campaigns.
• Supports other web and digital content strategies according to County standards.
• Updates and catalogues departmental content management files in conjunction with appropriate department staff.
• Assists with copywriting/editing of draft collateral materials as needed.
• Performs duties as assigned/necessary which are related, or logical assignment to the position.
• Emergency Management Responsibilities: During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane or other emergency situations, and are expected to perform emergency service duties, as assigned.

Minimum Qualifications

• Must possess and maintain a valid Florida Driver’s License.
• Bilingual proficiency in English and Spanish strongly preferred.
• Must comply with Meta (Facebook) individual requirements to run ads about social issues, elections, or politics within the Ad Center or other applicable social media platforms.

Knowledge, Skills and Abilities

• Strong knowledge of Facebook, X, LinkedIn, Instagram, and other social media platforms.
• Knowledge of strategic social media content creation, publishing, monitoring, and reporting, such as Meta Suite and Hootsuite products.
• Knowledge of creating and curating graphics and short videos/live feeds for social channels.
• Knowledge of basic social media and digital writing and design principles, techniques, and skills, including ability to design, layout, edit, and/or manipulate digital graphics and/or images.
• Knowledge of and ability to use software specific to the development and management of social media platforms.
• Knowledge of Adobe Creative Suite, Canva, or equivalent software to create social media and digital graphics.
• Knowledge of traditional art techniques, basic digital photography, video production, and the use of traditional media.
• Knowledge of post-production techniques, such as the use of editing software for final preparation for various multimedia.
• Knowledge and ability to test multiple interfaces and/or browsers for optimal performance.
• Knowledge and ability to build social media campaigns and online ads.
• Excellent critical thinking and problem-solving skills.
• Excellent interpersonal, presentation, and communication skills.
• Skill in organizational and proactive communication functions.
• Skill in accurate, effective, and concise writing, and correct context.
• Skill in copywriting, proofing, and editing.
• Ability to properly implement County branding including standards and guidelines.
• Ability to maintain appropriate file management system.
• Ability to effectively manage a broad and diverse project workload in a deadline-driven work environment.
• Ability to use good judgment in quick decision-making.
• Ability to work alone and as a member of a team.
• Ability to work weekends and after hours as required.

• 20 pounds maximum lifting.
• Rare lifting, carrying up to 10 lbs.
• If less lifting is involved it will require significant walking/standing.
• If mostly sitting is involved it will require push/pull on arm or leg controls.
• Expressing or exchanging ideas by spoken word or perceiving sound by ear.
• Good eyesight for production or safety of self and others.
• Physical agility is required in kneeling, bending, stooping, and reaching.
• Required to have clear vision at distances of 20 inches or less.