Social Media Content Creator

Job Description

We are looking for a highly creative and experienced Social Media Content Creator who can develop engaging content and manage the company's digital presence across multiple platforms. The ideal candidate should have a strong understanding of social media trends, content strategy, visual storytelling, and audience engagement, with the ability to create impactful content that strengthens brand awareness and drives business growth.

Key Responsibilities:

• Create engaging and high-quality content for social media platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, and other digital channels.
• Plan, develop, and execute content calendars aligned with marketing and business objectives.
• Produce compelling captions, posts, reels, stories, short-form videos, and promotional content.
• Capture, edit, and publish photos and videos for marketing campaigns, events, and brand activities.
• Monitor social media trends, competitor activities, and industry developments to generate innovative content ideas.
• Collaborate with marketing, sales, and design teams to develop effective digital campaigns.
• Manage social media accounts and ensure timely posting and audience engagement.
• Track content performance and provide insights to improve reach, engagement, and conversions.
• Ensure consistency in brand voice, messaging, and visual identity across all platforms.

Requirements:

• Minimum 3+ years of professional experience in social media content creation, digital marketing, or a related field.
• Strong proficiency in content creation tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
• Excellent copywriting, communication, and storytelling skills.
• Experience creating and editing short-form video content, including Reels, TikTok, and YouTube Shorts.
• Strong understanding of social media algorithms, analytics, and content optimization.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Knowledge of photography, videography, and video editing techniques is highly desirable.
• Experience in the petroleum, energy, industrial, or B2B sector is a plus.
• Excellent communication, creativity, and organizational skills.

Job Type: Full-time

Ability to commute/relocate:

• Karachi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person