Social Media Content Creator

About Crossing

Crossing is a fast-growing collectibles company specializing in trading cards, blind boxes, anime collectibles, and livestream shopping experiences. Through brands like Kayou and Pop Mart, we connect collectors and fans with sought-after products through engaging content, live events, and online communities.

We are looking for a creative, social media-savvy Content Creator to help grow our brands across TikTok, Instagram, and other digital platforms. This role is ideal for someone who understands internet culture, enjoys creating short-form content, and has a passion for collectibles, trading cards, designer toys, or fandom communities.

What You'll Do:

Content Creation & Video Production

• Create, film, edit, and publish engaging short-form content for TikTok, Instagram Reels, and other social platforms.
• Produce content for multiple brands, such as Kayou and Popmart
• Capture product highlights, unboxings, rare pulls, blind box openings, behind-the-scenes moments, event coverage, and creator-focused content.
• Stay current on social media trends, sounds, formats, and viral content opportunities.

Social Media Management

• Assist with content planning and scheduling across social media channels.
• Help maintain a consistent brand voice and visual identity across platforms.
• Monitor performance metrics and identify opportunities to improve engagement, reach, and audience growth.
• Support social media campaigns, product launches, promotions, and community initiatives.

Community Engagement

• Engage with followers through comments, messages, and community interactions.
• Foster an authentic and welcoming environment for collectors, hobbyists, and fans.
• Help build brand awareness and customer loyalty through meaningful engagement.

Event & On-Site Content Coverage

• Participate in regularly scheduled content days with talent, creators, and livestream hosts.
• Capture photo and video content at company events, conventions, product launches, and community gatherings.
• Assist with event setup and social media coverage before, during, and after events.

Live Commerce & Brand Growth

• Collaborate with livestream hosts and marketing teams to create content that supports product sales and audience growth.
• Develop content that bridges entertainment, community engagement, and commerce.
• Identify opportunities to showcase products in ways that drive excitement, engagement, and conversions.

What We're Looking For

• 1+ years of experience creating content for TikTok, Instagram, YouTube, or other social platforms.
• Strong video editing skills using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar software.
• Ability to independently film, edit, and publish content from concept to completion.
• Strong understanding of social media trends, storytelling, and audience engagement.
• Excellent communication skills and comfort being around creators, talent, and livestream hosts.
• Organized, self-motivated, and able to manage multiple projects simultaneously.

Pay: $20.00 - $24.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person