Social Media Content Creator and Influencer Marketing Specialist in Los Angeles

Job Overview

HHLA Entertainment is seeking a creative, strategic social media content and influencer marketing partner to support three Los Angeles-based brands:

• HHLA Entertainment (destination brand)
• A new gym launching later this year
• A new kids’ interactive playground launching later this year

This is a contract / retainer opportunity for an experienced individual or small team who can work alongside our in-house marketing lead to help build a stronger social presence across Instagram and TikTok, produce platform-native content, manage influencer outreach, and support ongoing content strategy and optimization.

We’re looking for a long-term partner who can help us develop a repeatable content engine for all three businesses, with a strong understanding of local Los Angeles audiences, lifestyle content, and launch marketing.

Scope of Work / Responsibilities

The selected partner will support all 3 business entities and help lead the following:

Social Media Strategy

Develop a social media strategy for each business, including:

• brand objectives
• audience pain points / desires
• recommendations
• competitor analysis
• social media funnel
• content pillars and examples
• customer journey
• audience personas
• keyword and hashtag analysis
• engagement strategy
• profile recommendations / story covers / style guide / mock layouts

Ongoing Content Strategy & Optimization

• Review post performance and identify what is working / not working
• Recommend content tests and optimizations based on analytics
• Help refine content strategy over time based on results

Content Calendar & Social Management

• Build and manage a content calendar for:
• Instagram: 4 posts/week per business
• TikTok: 4 posts/week per business
• Content mix may include:
• short-form video
• photography
• influencer / creator content
• graphics / branded social assets

Content Production

• Lead quarterly content shoots for each business, including:
• moodboards and shot lists
• video concept lists
• creative direction
• photo editing and light retouching
• Content must be licensed for:
• organic social
• paid social
• marketing channels

Graphic Design

• Create platform-appropriate social graphics and branded templates as needed

Influencer / Creator Management

• Source and vet relevant influencers and creators
• Create influencer briefs
• Manage outreach and execution
• Work within an influencer budget of up to $1,000 per property per month ($3,000/month max total)

Qualifications

We are looking for a partner with experience in:

• Social media strategy and content creation for consumer-facing brands
• Instagram and TikTok content production and management
• Influencer / creator marketing and outreach
• Lifestyle, hospitality, entertainment, fitness, or family-oriented brands preferred
• Content planning, creative direction, and shoot production
• Graphic design for social media
• Performance analysis and optimization
• Working collaboratively with in-house marketing teams

A strong portfolio of social content, campaign work, or client accounts is required.

Preferred Experience

• Los Angeles market knowledge
• Experience supporting multiple brands under one client relationship
• Experience launching new businesses or supporting pre-opening campaigns
• Ability to create both polished and social-first / UGC-style content

Budget / Compensation

Open to negotiation
We are looking for a retainer-based, long-term partner and are open to proposals based on scope and team structure.

Pay: Up to $5,000.00 per month

Work Location: Hybrid remote in Los Angeles, CA 90045