Social Media Content Creator / Video Content Creator

Summary

We’re Building the Most Visible Cycling Brand

Social Media Content Creator / Video Content Creator

Trek Bicycle Stores | Southwest Florida

Video Content Producer | Short-Form Video Specialist | Digital Content Creator

If you know how to turn everyday moments into social media content that captures attention, we want to talk to you.

This role is for a creator who understands how TikTok, Instagram, YouTube, and LinkedIn actually work and wants to build something big.

Role Summary

We are hiring a Social Media Content Creator / Video Content Creator to produce high-performing short-form video across TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.

This role focuses on capturing real cycling stories, editing engaging social media videos, and growing our audience through consistent content creation.

The Mission

Turn everyday moments inside our bike shops into high-performing social media content that builds a large audience around cycling.

Your job is simple: Turn cycling expertise into attention.

Who We Are

Trek Bikes Florida is on a quest to build the most successful independent bicycle retailer in the United States.

Our culture is built on two principles:

• Underdog mindset
• Continuous improvement

We believe in developing great people, measuring results, and constantly improving how we serve customers.

Duties

What You’ll Do

• Create and publish high-volume short-form video content across:
• TikTok
• Instagram Reels
• YouTube Shorts
• LinkedIn

You will:

• Capture content inside stores, service departments, and rides
• Edit short-form vertical video quickly and effectively
• Develop repeatable content series
• Analyze performance and replicate winning formats
• Help grow the largest cycling audience in Florida

This role moves fast.

If you need perfect conditions to create content, this role will frustrate you.

If you enjoy publishing frequently and improving every week, you’ll thrive.

What Success Looks Like

Your work will help us:

• Grow our social audience to tens of thousands of followers
• Generate consistent organic website traffic
• Produce high-performing cycling content every week
• Build a scalable media engine around our brand

Day in the Life

A typical week in this role might include:

Spending time inside one of our stores capturing content from mechanics, sales staff, and customer interactions.

Filming real moments that can be turned into engaging short-form videos.

Editing and publishing multiple videos optimized for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.

Reviewing analytics to see which content performed best and adjusting your approach for the following week.

Attending group rides or local cycling events to capture authentic cycling content.

Every week you are creating, publishing, learning, and improving.

The goal is simple: produce content cyclists actually want to watch.

Requirements

Must Have

• 2–5 years experience as a social media content creator, video content creator, or digital content producer
• Experience publishing on TikTok, Instagram, YouTube, and LinkedIn
• Strong editing ability using CapCut, Premiere, or Final Cut
• Portfolio of short-form videos you personally filmed and edited
• Ability to produce multiple videos per week
• Comfort filming real people in real environments
• Based in Southwest Florida and willing to travel to our various stores

Nice To Haves

Nice to Have

• Experience growing your own social media account
• Background creating sports, lifestyle, or retail content
• Experience with YouTube long-form video
• Interest in cycling or outdoor sports

The Type of Person Who Thrives Here

High energy and curious

Obsessed with improving content performance

Moves fast and publishes often

Comfortable approaching people and capturing real moments

Wants to build something meaningful, not just collect a paycheck

Benefits

• Competitive hourly pay
• Performance bonus opportunity tied to response time, accuracy, and customer satisfaction
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan
• Employee discounts on Trek products and accessories
• Paid time off
• Opportunity for career growth

How to Apply

Send us:

• Links to 3–5 social media videos you personally created
• Links to any social accounts you manage or have grown
• A short explanation of why your best video performed well

Applicants without a portfolio of real content will not be considered.

Optional Content Challenge (Highly Encouraged)

If you want to stand out, include the following with your application:

Imagine you walked into one of our bike shops tomorrow.

What 5 short-form videos would you film in your first week?

Briefly describe the idea for each video and how you would hook the viewer in the first 3 seconds.

Equal Opportunity Employer

Trek Bicycle Stores is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law.

About Us

We are Locally Owned and Family Operated since 2006

With 17 locations in Southeast and Southwest Florida, our exceptional team of cycling enthusiasts is here to serve all of your cycling needs. Whether you’re new to the sport or a lifelong cyclist, we’re here for you!

Since 2006, we've provided South Florida's cyclists warm, trustworthy service at our family-owned shops. From our first Trek concept store in Estero to our many locations today, our mission has remained the same: To transform lives, one bike at a time—and promote health, joy, and community while we're at it.

Our mission has helped us rank as one of America’s Best Bike Shops eight years running and become a top 10 Trek dealer in North America.

Join us as we transform lives one bike at a time. We can't wait to see where we go together.