Social Media Content Executive | Hilton Dubai Palm

Social Media Content Executive | Hilton Dubai Palm

The Social Media Content Executive is responsible for creating, managing, and optimizing engaging digital content across the hotel’s social media platforms. This role plays a key part in strengthening brand presence, driving guest engagement, promoting hotel offerings, and supporting revenue-generating campaigns through compelling storytelling and visual content.

What will I be doing?

• Plan, create, and publish high-quality content (images, videos, reels, stories, captions) for platforms such as Instagram, Facebook, LinkedIn, and others as relevant.

• Capture on-site photo and video content showcasing rooms, dining, experiences, events, staff, and guest moments.

• Write engaging, on-brand captions and short-form copy aligned with the hotel’s tone of voice.

• Execute the social media content calendar in line with marketing campaigns, seasonal promotions, and brand guidelines.

• Support launches of hotel offers, events, F&B promotions, and partnerships through social media.

• Stay up to date with social media trends, formats, and platform updates relevant to hospitality.

• Community Management

• Monitor social media channels daily and respond to comments, messages, and reviews in a timely and professional manner.

• Engage with followers to build community, encourage user-generated content, and enhance brand loyalty.

• Performance Tracking & Reporting

• Track performance metrics such as reach, engagement, follower growth, and content performance.

• Prepare regular reports with insights and recommendations for improvement.

• Basic graphic design skills

• Experienced with latest AI tools for content creation and editing

• Coordinate with external agencies, influencers, or photographers when required.

• Ensure all content reflects brand standards and hotel values.

What are we looking for?

To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

• Excellent written, spoken and read English proficiency

• Previous Marketing experience in a similar environment (hospitality, agency or airlines)

• Excellent verbal and written communications skills – confident and effective verbal and written communicator

• Strong interpersonal skills to enable communication to wide audience and manage relationships

• Strong understanding of local market

• Creative and ideas orientated

• Positive, enthusiast and team player

• Excellent organizational and planning skills

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!