SOCIAL MEDIA & CONTENT MANAGER

Job Purpose

The Social Media & Content Manager will be responsible for the end-to-end management of the company’s social media presence and digital content production, from strategy development and creative ideation to photography, videography, editing, publishing, paid advertising, performance analysis, and optimization.

The role requires a highly creative and hands-on professional who can independently manage the complete content production cycle while leveraging Adobe Creative Cloud and advanced Artificial Intelligence (AI) tools to improve creativity, production efficiency, and content quality.

Where a marketing or content team is in place, the position will also be responsible for leading the team, assigning responsibilities, monitoring performance, maintaining quality standards, and ensuring the achievement of marketing objectives.

Key Responsibilities1. Social Media Management

• Fully manage the company’s social media accounts across Instagram, Facebook, TikTok, YouTube, LinkedIn, Snapchat, and other relevant platforms.
• Develop and execute a comprehensive social media strategy aligned with the company’s business and marketing objectives.
• Prepare monthly and weekly Content Calendars.
• Plan, schedule, publish, and manage content across all platforms.
• Determine the appropriate content format, messaging, and approach for each platform and target audience.
• Stay up to date with social media trends, platform updates, algorithms, and emerging content formats.
• Maintain a consistent brand voice and visual identity across all channels.
• Monitor audience engagement, comments, messages, and online interactions in coordination with relevant departments.
• Monitor and analyze competitors and industry trends.
• Identify opportunities to increase brand awareness, engagement, leads, and conversions.

2. Content Creation & Creative Direction

• Generate original and creative ideas for social media content and marketing campaigns.
• Transform the company’s products and services into engaging and easy-to-understand content.
• Develop Creative Concepts for campaigns and promotional activities.
• Write and develop video Scripts.
• Prepare Storyboards and Shot Lists when required.
• Develop strong Hooks and creative approaches for short-form videos and advertisements.
• Create content concepts for Reels, TikTok, YouTube Shorts, Stories, and long-form video.
• Contribute to the development and improvement of the company’s visual identity and content style.
• Continuously propose new campaigns and creative concepts designed to increase reach, engagement, leads, and conversions.

3. Photography & Videography

• Operate professional cameras and production equipment.
• Conduct professional photo and video shoots at company locations and external locations when required.
• Produce content featuring services, products, employees, customers, events, and company activities.
• Produce professional promotional and social media videos.
• Demonstrate strong knowledge of composition, lighting, camera angles, framing, and camera movement.
• Prepare the appropriate shooting setup for different production requirements.
• Operate lighting equipment, microphones, gimbals, and other production tools.
• Manage the complete shooting process from planning and setup through to capturing production-ready footage.
• Ensure all visual content meets professional quality and brand standards.

4. Video Editing & Post-Production

• Professionally edit short-form and long-form video content.
• Edit, enhance, and retouch photographs.
• Add subtitles, text, motion graphics, transitions, sound effects, and other visual elements.
• Perform Color Correction and Color Grading.
• Edit, clean, and enhance audio.
• Prepare content in the correct dimensions, formats, and specifications for each social media platform.
• Create multiple versions and adaptations of content for organic social media and paid advertising.
• Maintain efficient production timelines without compromising quality.

Advanced Adobe Creative Cloud Experience

Candidates must demonstrate advanced, hands-on experience with Adobe Creative Cloud, particularly:

• Adobe Premiere Pro – Professional video editing and production.
• Adobe After Effects – Motion graphics, animation, visual effects, and advertising content.
• Adobe Photoshop – Graphic design, image manipulation, retouching, and digital advertising materials.
• Adobe Lightroom – Professional photo editing and color correction.
• Adobe Illustrator – Vector graphics and visual identity elements.
• Adobe Audition – Audio recording, editing, enhancement, and cleanup.
• Adobe Media Encoder – Professional exporting and optimization for different platforms.

The candidate must be capable of integrating multiple Adobe applications into an efficient professional production workflow.

Artificial Intelligence (AI) Expertise

Candidates must have strong practical knowledge and experience in using Artificial Intelligence and Generative AI tools within content creation, digital marketing, and creative production.

Responsibilities and required capabilities include:

• Using AI to generate and develop creative concepts and campaign ideas.
• Using AI to develop Scripts, Hooks, Captions, Content Ideas, and Creative Concepts.
• Using AI-powered image generation and image enhancement tools.
• Using AI tools for video creation, enhancement, and production.
• Applying AI for photo, video, and audio enhancement.
• Using AI-powered Voice-over and Audio Enhancement solutions when required.
• Applying AI to audience, content, and competitor analysis.
• Using AI to support and improve Content Strategy.
• Demonstrating strong Prompt Engineering skills.
• Staying updated with emerging AI tools and technologies related to content production and digital marketing.
• Integrating AI tools with Adobe Creative Cloud to improve production speed, creativity, efficiency, and quality.

The candidate should not have only theoretical knowledge of AI but must demonstrate the ability to use it effectively in real production and marketing workflows.

Paid Media & Digital Advertising

• Plan, create, manage, and optimize paid advertising campaigns.
• Demonstrate advanced experience with Meta Ads Manager.
• Manage and optimize TikTok Ads campaigns.
• Have good working knowledge of Google Ads and YouTube Ads.
• Identify, segment, and analyze target audiences.
• Develop Audience Segmentation and Retargeting strategies.
• Conduct A/B Testing across creatives, audiences, messaging, and campaign structures.
• Manage and allocate advertising budgets effectively.
• Continuously monitor and optimize campaign performance.
• Analyze the effectiveness of advertising creatives.
• Improve customer acquisition costs and maximize return on advertising investment.

The candidate must be able to understand, monitor, and optimize key metrics including:

Reach – Impressions – Engagement Rate – CTR – CPC – CPM – CPL – CPA – Conversion Rate – ROAS

Analytics & Reporting

• Monitor and analyze performance across all social media platforms.
• Evaluate the performance of videos, images, campaigns, and individual content formats.
• Identify the highest-performing platforms and content types.
• Prepare weekly and monthly performance reports.
• Compare actual performance against established objectives and KPIs.
• Provide management with clear, actionable recommendations for performance improvement.
• Conduct competitor and market trend analysis.
• Translate data and analytics into practical marketing and content decisions.
• Identify areas for improvement and implement continuous optimization.

Team Leadership & Management

Where a Marketing or Content Team exists, the Social Media & Content Manager will be responsible for:

• Leading and managing the team.
• Assigning responsibilities and tasks.
• Setting priorities, deadlines, and production schedules.
• Managing the overall Content Production Workflow.
• Reviewing and approving content before publication.
• Supervising photographers, videographers, graphic designers, video editors, and social media team members.
• Conducting regular Brainstorming Sessions.
• Coaching and developing team members.
• Ensuring compliance with the company’s brand identity and quality standards.
• Monitoring project and campaign execution against agreed deadlines.
• Coordinating with management and other departments.
• Taking overall responsibility for the quality and consistency of the team’s final output.

Job Requirements

• Minimum 3–5 years of relevant professional experience in Social Media Management, Content Creation, and Digital Marketing.
• Proven experience managing corporate or brand social media accounts.
• Strong professional experience in photography and videography.
• Advanced experience in Video Editing and Post-Production.
• Advanced proficiency in Adobe Creative Cloud.
• Strong practical experience with Artificial Intelligence and Generative AI tools.
• Proven hands-on experience managing paid advertising campaigns.
• Strong understanding of Content Strategy and Digital Marketing.
• Previous experience leading or managing a creative/marketing team is highly preferred.
• Strong English communication skills; Arabic and English proficiency is preferred.
• A strong Professional Portfolio demonstrating previous work and actual capabilities.

Required Personal & Professional Skills

• Strong creativity and ability to consistently generate original ideas.
• Excellent visual and creative judgment.
• Ability to think as both a Content Creator and Marketer.
• Strong leadership and team-management capabilities.
• Ability to work independently and take full ownership of projects.
• Excellent organizational and time-management skills.
• Ability to manage multiple projects and campaigns simultaneously.
• Ability to work efficiently under pressure and meet deadlines.
• Strong attention to detail and commitment to quality.
• Excellent communication and coordination skills.
• Flexibility to participate in on-site and external shoots when required.
• Strong interest in technology, social media, AI, and emerging content-production trends.

Key Performance Indicators (KPIs)

Performance will be evaluated based on measurable indicators including:

• Social media account and target audience growth.
• Reach & Impressions.
• Engagement Rate.
• Video Views & Watch Time.
• Content quality and consistency.
• Number and quality of Leads generated through social media.
• Conversion Rate.
• Cost Per Lead (CPL).
• Cost Per Acquisition (CPA).
• Return on Ad Spend (ROAS).
• Compliance with the approved Content Calendar.
• Content production speed and quality.
• Performance of creative campaigns and concepts.
• Team productivity and deadline compliance.
• Achievement of defined marketing and business objectives.

Practical Assessment Before Hiring

Selection should not be based solely on the candidate’s CV or academic qualifications. Shortlisted candidates should complete a Practical Assessment, which may include:

• Analyze the company’s existing social media accounts and identify strengths, weaknesses, and opportunities.
• Present 3–5 creative concepts for Reels or TikTok content.
• Develop a Script and Shot List for a short video.
• Conduct a practical video shoot.
• Edit a 20–30 second video using Adobe Premiere Pro and/or After Effects.
• Complete a practical task using Photoshop or another relevant Adobe application.
• Use an AI tool to create or improve part of the content and explain the workflow and reasoning.
• Propose a Paid Advertising campaign for a selected company service.
• Explain the proposed target audience, budget allocation, campaign structure, and KPIs.
• Present a Professional Portfolio and clearly explain the candidate’s personal role and contribution to each project.

Key Selection Standard

The ideal candidate must be capable of managing the complete digital content and marketing cycle:

Strategy → Idea → Script → Shooting → Editing → AI Enhancement → Publishing → Paid Advertising → Analysis → Optimization

This position is not intended solely for a Social Media Executive, Photographer, Videographer, or Video Editor.

We are seeking a versatile, creative, technically skilled, and results-driven professional capable of taking full ownership of the company’s social media and content ecosystem, producing high-quality content hands-on, managing paid campaigns, using advanced Adobe and AI technologies, and leading a creative team when required.

Pay: AED1.00 - AED2.00 per month

Work Location: In person