Social Media & Content Marketing Manager

The Social Media & Content Marketing Manager serves as a lead storyteller and digital content creator for BGCAZ. This role is responsible for proactively identifying stories across Club sites, capturing authentic moments through photo/video/social content, and translating those experiences into compelling digital storytelling that drives awareness, engagement, advocacy, fundraising, and youth enrollment.

JOB RESPONSIBILITIES: Essential functions and responsibilities include, but are not limited to:

• Develops and executes engaging content across TikTok, LinkedIn, YouTube, Instagram, Facebook, and emerging platforms
• Regularly visits Club sites to proactively identify stories, capture media, and showcase authentic youth experiences
• Produces compelling short-form videos, photography, captions, interviews, and real-time content
• Creates content tailored to families, teens, donors, policymakers, community partners, and supporters
• Maintains a consistent, mission-aligned voice and visual identity across all channels
• Manages social media engagement including comments, messages, community interaction, and responsiveness
• Partners with youth, staff, interns, and departments to gather and amplify organizational stories
• Partners with Resource Development and leadership teams to support fundraising campaigns (Arizona Tax Credit, Giving Tuesday, donor stewardship, events)
• Creates persuasive digital storytelling that supports advocacy efforts and positions BGCAZ as a leading voice for youth in Arizona
• Educates the public, donors, community influencers, and policymakers on the impact of out-of-school programming
• Supports community events, media opportunities, and stakeholder initiatives through social and digital content.
• Supports digital advertising efforts across Meta, Google Ads, YouTube, and related platforms.
• Assists with content boosting and targeting strategies to increase awareness, enrollment, engagement, and fundraising.
• Monitors social and digital KPIs, providing regular performance reporting and actionable recommendations.
• Stays informed on platform trends, emerging tools, algorithm updates, and industry best practices.
• Assists with organization-wide marketing initiatives, newsletters, campaign assets, graphic requests, and communication projects.
• Coordinates with outside vendors and creative partners as needed.
• Upholds best practices related to brand standards, youth privacy, digital accessibility, and content approvals.
• Mentors and collaborates with interns or youth.

Additional Responsibilities:

• Consistent, high-quality social and digital content, and video production and editing

• Strong storytelling that authentically reflects Club experiences

• Proven ability to instill trust and confidence in stakeholders

• Solutions-oriented thinker with seasoned judgment

• Travel required between BGCAZ Branches, schools and community sites