Social Media Content Writer - E-commerce (Pakistan & USA Markets)

We're seeking a Social Media Content Writer with proven e-commerce experience who can write conversion-focused content for dual markets. You'll create product-focused social media copy, ad campaigns, and customer engagement content that resonates with both Pakistani and American audiences, understanding the cultural and linguistic nuances that drive purchases in each market.

What You'll Do

Write platform-specific content for Instagram, Facebook, TikTok, Pinterest, and Youtube targeting both Pakistani and USA customers. Create persuasive carousel copy, video scripts for Reels/TikToks, and ad copy optimized for Meta and TikTok Ads. Develop compelling CTAs that drive clicks to product pages, add-to-carts, and checkouts.

You'll craft storytelling content that positions products authentically for each market - highlighting heritage and tradition for Pakistani audiences while emphasizing quality, uniqueness, and lifestyle benefits for American customers. Adapt brand voice and messaging strategy based on market-specific customer behavior and cultural preferences.

Requirements

Writing Excellence: Exceptional English writing skills with the ability to write in both Pakistani English (using local references, cultural context, and familiar language patterns) and American English (using US spelling, idioms, and market-appropriate tone).

E-commerce Expertise: Proven track record of writing social media content that drives e-commerce sales. Portfolio must include examples of product-focused content, ad copy with measurable results, or accounts you've managed showing engagement and conversion metrics. Understanding of the customer journey from awareness to purchase.

Platform Mastery: Expert knowledge of platform-specific best practices for e-commerce - Instagram Shopping features, Facebook Marketplace, TikTok Shop, Pinterest catalogs. Understanding of hashtag strategy, SEO principles for social media, and algorithm-friendly content creation.

Conversion Focus: Ability to write compelling hooks that stop the scroll, benefits-driven product descriptions, urgency-creating copy without being pushy, social proof and testimonial integration, and CTAs that drive action.

Skills & Tools

Research skills to quickly understand new products, industries, and target audiences. Familiarity with e-commerce platforms (WooCommerce, Shopify) and how products are merchandised. Basic understanding of Meta Ads Manager, audience targeting, and ad performance metrics. Experience with content calendars, Google Sheets, and project management tools.

What Sets You Apart

• Experience managing content for brands selling to both Pakistani and international markets
• Understanding of cross-border e-commerce challenges and opportunities
• Ability to localize global trends for Pakistani audiences and vice versa
• Knowledge of cultural shopping occasions (Eid, Ramadan, Black Friday, etc.) in both markets
• Experience with influencer collaboration scripts and partnership outreach
• Data-driven approach to content with ability to analyze performance and iterate

Job Type: Full-time

Pay: Rs35,000.00 - Rs50,000.00 per month

Work Location: In person