Key Responsibilities:
Content Creation & Curation:
- Ideate, shoot, and edit high-quality, original content (photos, Reels, Stories, TikTok videos) primarily using a smartphone, with the ability to use a camera as needed.
- Develop a consistent and visually appealing content aesthetic that aligns with our brand identity.
- Create engaging copy and captions that spark conversation and community interaction.
Social Media Management:
- Manage the day-to-day activities across our social channels (primarily Instagram, TikTok, LinkedIn, and others as relevant).
- Schedule and publish content using management tools (e.g., Meta Business Suite, Later, etc.).
- Monitor trends in social media tools, applications, channels, design, and strategy, especially within the UAE market.
Community Engagement:
- Act as the voice of the brand by responding to comments, messages, and user-generated content in a timely and authentic manner.
- Foster a positive and active community around our brand.
Analysis & Reporting:
- Track key performance metrics (engagement rate, reach, video views, follower growth).
- Provide regular reports on content performance and use insights to optimize future content strategy.
Qualifications & Skills
- Must-Haves:
- Proven experience as a Social Media Coordinator, Content Creator, or similar role.
- A personal Instagram profile/portfolio that demonstrates a strong sense of visual storytelling, aesthetics, and content creation skills.
- Proficiency in shooting and editing video content for social media (Reels, TikTok, Stories) using mobile apps like CapCut, InShot, or Adobe Premiere Rush.
- In-depth knowledge of Instagram and TikTok platforms, algorithms, and best practices.
- Excellent written and verbal communication skills in English.
Job Types: Full-time, Permanent
Experience:
- Aesthetic Clinics : 1 year (Required)