Social Media Coordinator/Graphic Assistant

Overview
We are seeking a creative and detail-oriented Social Media Coordinator to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies to enhance our brand presence, engage with our audience, and drive traffic to our platforms. This role requires a strong understanding of digital marketing trends, excellent communication skills, and the ability to analyze performance metrics.

Duties

• Develop and execute social media content strategies across various platforms including Facebook, Instagram, Twitter, and TicToc.
• Create engaging content that aligns with our brand voice and objectives, including graphics, videos, and written posts.
• Monitor social media channels for trends and insights using tools like Hootsuite and Buffer.
• Conduct social listening to understand audience sentiment and improve engagement strategies.
• Collaborate with the marketing team to integrate social media efforts with broader marketing campaigns.
• Utilize SEO techniques and keyword research to optimize content for search engines.
• Analyze performance metrics using Google Analytics and web analytics tools to assess the effectiveness of campaigns.
• Manage relationships with influencers and partners for potential collaborations.
• Proofread all content before publication to ensure accuracy and adherence to brand guidelines.
• Stay updated on the latest trends in social media marketing, e-commerce, and digital marketing.

Skills

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) Canva and InDesign for graphic design tasks.
• Strong understanding of public relations principles and practices.
• Experience with Facebook Advertising and other paid social media campaigns.
• Knowledge of video editing techniques for creating engaging multimedia content.
• Excellent relationship management skills to foster connections with audiences and stakeholders.
• Ability to perform social media management tasks efficiently while maintaining a high level of organization.
• Strong branding skills to ensure consistency across all platforms.
• Familiarity with photography principles for creating visually appealing content.
• Experience in content creation that resonates with target audiences. Join us as we elevate our brand through innovative social media strategies!
• Develop and send text messages

Job Type: Full-time

Pay: $20.00 - $22.00 per hour

Expected hours: No less than 40 per week

Benefits:

• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person