Social Media & Digital Marketing Executive

Role Overview:
We are seeking a highly skilled Lead Generation Specialist with expertise in Meta Ads (Facebook & Instagram) and LinkedIn Ads. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns to generate high-quality leads for both our in-house services and client projects.

Key Responsibilities:

• Plan, create, and optimize Meta Ads & LinkedIn Ads campaigns for lead generation.
• Develop targeting strategies that capture SMEs, startups, and enterprise decision-makers.
• Continuously analyze performance metrics (CPL, CTR, ROAS) and implement data-driven improvements.
• Conduct A/B testing for creatives, copy, and audience segmentation.
• Work closely with the content & design teams to develop ad creatives that convert.
• Manage lead forms, landing pages, and conversion tracking.
• Stay updated with platform updates, bidding strategies, and ad policies.
• Report weekly/monthly campaign performance with clear insights and recommendations.

Required Skills & Experience:

• 1+ year of proven experience in Meta Ads and LinkedIn Ads lead generation.
• Strong knowledge of audience targeting, bidding strategies, and campaign funnels.
• Hands-on experience with Facebook Business Manager & LinkedIn Campaign Manager.
• Proficiency in using Analytics tools (Meta Ads Manager, LinkedIn Insights, Google Analytics, etc.).
• Excellent understanding of B2B lead generation and conversion optimization.
• Strong analytical mindset with the ability to interpret data & optimize campaigns.
• Good communication skills and ability to collaborate with cross-functional teams.

Preferred Qualifications:

• Experience with retargeting campaigns & lookalike audiences.
• Understanding of CRM integration with ad platforms.
• Knowledge of landing page CRO (conversion rate optimization).
• Certification in Meta Ads / LinkedIn Marketing is a plus.

Benefits of joining us:

• 5 days working week
• Flexible work timing
• PF Benefit
• Leave Encashment
• Learning Sessions

Job Types: Full-time, Permanent

Pay: ₹10,852.39 - ₹45,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Provident Fund

Work Location: In person