Social Media & Digital Marketing Specialist | Remotely

Social Media & Digital Marketing Specialist

We are seeking a sharp, creative, and strategic digital marketer with proven experience in building brands and driving growth on Instagram and LinkedIn.

This is not a beginner role. We are looking for one exceptional professional who will take full ownership of:

The Founder’s personal brand accounts (Instagram + LinkedIn), and

Our flagship fintech product, Quasar (Instagram + LinkedIn).

If you understand premium design, growth funnels, content strategy, and lead generation — and can bring brand stories to life with impact — we’d love to hear from you.

Key Responsibilities

1. Content Strategy & Creation

• Develop, write, and publish engaging posts, reels, carousels, and stories.
• Design premium, modern visuals (inspired by brands like Revolut, Notion, Tesla).
• Ensure content is authentic, high-value, and aligned with brand voice.
• Manage content calendars for both the Founder and Quasar accounts.

2. Growth & Lead Generation

• Grow followers organically with strategic, value-driven content.
• Engage actively with the community (DMs, comments, partnerships).
• Build and optimize funnels, CTAs, lead magnets, and link-in-bio flows.
• Track, analyze, and improve performance through data-driven insights.

3. Paid Marketing (Preferred)

• Launch and manage ad campaigns (Meta + LinkedIn).
• Support retargeting and warm audience strategies.
• Scale paid efforts as the brand grows.

4. Brand & Visual Identity

• Ensure cohesive visual identity across all platforms.
• Use tools like Figma / Adobe Creative Suite for premium creative assets.
• Deliver brand storytelling that resonates emotionally and strategically.

Why This Role Matters

We already have:

• A proven fintech product (Quasar = automated passive income system)
• A strong Founder brand (13+ years in trading & business strategy)
• High-value content and data ready to scale
• Now we need someone to ensure the right audience sees us, engages with us, and converts into leads and customers.
• This role is central to driving the growth engine for both a premium fintech SaaS brand and a personal authority brand — a rare opportunity to build both worlds side by side.

Requirements

• Proven experience in social media growth & digital marketing.
• Fluent English (speaking & writing).
• Strong portfolio of past growth results (please share examples).
• Experience with SaaS, fintech, trading, or education brands is a plus.
• Creative yet strategic — able to balance storytelling with measurable results.
• Proactive and self-driven; takes ownership without waiting for instructions.
• Daily user of AI tools for content, research, or optimization.
• Bonus: knowledge of funnels, automation, email marketing, or chatbots.

What Success Looks Like (First 90 Days)

• Clear and consistent posting cadence (min. 3–4 reels + 2–3 carousels weekly + daily stories).
• Steady 20–30% MoM growth in followers and engagement.
• At least one live funnel generating qualified leads.
• Cohesive, premium branding across Quasar and the Founder’s accounts.

KPIs

• Follower growth (Instagram + LinkedIn).
• Engagement rate (likes, shares, comments, saves).
• Leads generated from social channels.
• Consistency in publishing.
Funnel conversion rates (follower lead
• action).

Growth Path

This is a long-term opportunity. As we scale, you’ll have the chance to grow into a Content & Growth Lead, managing a small creative and growth team across multiple brands and channels.