Social Media & Engagement Manager

Social Media Manager — Retro Rifle

Location: Tempe, AZ · Full-time · Reports to: Head of Brand

Retro Rifle makes loud, collectible button-downs and flannels - pop-culture mashups, tactical vibes, and designs that sell out fast. We move fast (three new designs/week), run high-energy drops, and build communities that come back again and again. We’re hiring a Social Media Manager who lives and breathes community, knows the firearm / outdoors lifestyle, and can turn fans into superfans.

What you’ll do

• Own day-to-day content and community across Instagram, TikTok, Facebook Groups,.
• Build and execute weekly content calendars that match our drop cadence and product launches (stories, Reels, TikToks, static posts, BTS)
• Grow and engage our owned communities — manage FB groups, respond to DMs/comments, run Q/A's, polls, UGC challenges, and member-only activations.
• Produce high-quality social assets with our in-house team (photography, designers); ideate and film short-form video briefs.
• Run paid social ad tests in partnership with Performance Marketing: creative testing, verticals, and messaging.
• Measure and report KPIs: engagement rate, follower growth, CTR, ROAS on content tests, group retention, and UGC volume.
• Own community safety & brand voice moderation.
• Develop influencer & creator relationships in the firearms/outdoor space and manage micro-collabs.
• Recommend new platforms, features, and guerrilla marketing ideas to accelerate growth.

Must-have qualifications

• 3+ years hands-on social media experience (agency or in-house) with clear portfolio of content that drove engagement and conversions.
• Direct experience working with firearm, outdoor, hunting, tactical, or adjacent lifestyle brands (you understand rules, culture, and compliant messaging).
• Strong short-form video skills (concept → shoot brief → edit direction). Comfortable scripting Reels/TikToks.
• Community management chops: you know how to scale conversations, reduce churn, and convert lurkers into contributors.
• Proven ability to interpret metrics and run iterative creative tests.
• Excellent written voice — can write snappy captions, long-form community posts, and crisis copy.
• Familiarity with social tools: Meta Business Suite, TikTok Creator tools, Hootsuite/Buffer/Later, Sprout Social, or similar; basic Canva/Photoshop/Lightroom skills.
• Able to work in a fast-moving e-commerce environment and hit tight drop deadlines.

Nice to have

• Previous experience running paid creative tests or working closely with performance marketing teams.
• Experience with private Facebook groups and engagement.
• Tactical knowledge (safety, range etiquette, common firearm terminology) — not required to be an expert shooter, but must be culturally fluent.
• Video editing (Premiere/CapCut) or motion skills.

KPIs for the first 90 days (what success looks like)

• Launch repeatable weekly content calendar and creative pipeline.
• Increase social engagement rate by 25% and grow followers across core channels (benchmarks discussed in interview).
• Launch and stabilize one community activation (paid or organic) that produces measurable UGC.
• Deliver 3 creative tests for paid/social that show learnings for scaling.

Job Type: Full-time

Pay: $47,628.90 - $57,359.54 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location: In person