Social Media Executive

1. Social Media Management

• Develop and execute a content calendar for platforms like Instagram, Facebook, Pinterest, TikTok, and YouTube.
• Create visually appealing and engaging content (photos, reels, stories, carousels) showcasing our flowers, behind-the-scenes processes, and customer stories.
• Engage with followers, respond to comments/messages, and foster a loyal community.
• Collaborate with florists and photographers to produce high-quality visuals.
• Monitor trends in floral design, weddings, and gifting to keep content fresh and relevant.

2. Organic Growth & SEO

• Optimize website and blog content for SEO to improve search rankings (e.g., flower care guides, wedding tips, seasonal trends).
• Manage local SEO (Google My Business, directories) to attract nearby customers.
• Leverage Pinterest and YouTube for long-term organic traffic growth.
• Analyze performance metrics (engagement, reach, conversions) and adjust strategies accordingly.

3. Email & Content Marketing

• Assist in writing and designing newsletters (e.g., seasonal promotions, floral tips).
• Grow the email subscriber list through lead magnets (e.g., free downloadable guides).

4. Collaboration & Branding

• Work with influencers, floral bloggers, and local event planners for partnerships.
• Ensure all content aligns with brand voice—romantic, elegant, and approachable.
• Support paid campaigns with organic content strategies.

Skills & Qualifications:

• 2+ years of experience in social media and organic marketing (preferably in lifestyle, floral, or e-commerce).
• Strong visual storytelling skills with an eye for floral aesthetics.
• Proficiency in Canva, Adobe Creative Suite, or similar tools.
• Knowledge of SEO, Google Analytics, and social media algorithms.
• Excellent copywriting skills for captions, blogs, and emails.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Passion for flowers, gardening, or related industries (a huge plus!).

Job Type: Full-time

Pay: AED3,000.00 - AED4,000.00 per month