Social Media Executive

Overview

Gayatri Web Services is seeking a talented and data-driven Social Media Executive to lead our social media strategy, elevate our brand presence, and drive engagement across all relevant platforms. The ideal candidate is a creative storyteller, a strategic thinker, and an expert in current social media trends and analytics.

Key ResponsibilitiesStrategy and Planning

• Develop, implement, and manage a comprehensive social media strategy that aligns with overall marketing goals and brand voice.
• Define the most important social media key performance indicators (KPIs) and track success metrics across all active channels.
• Stay up-to-date with the latest social media best practices, platform changes, and competitor activities.

Content Creation and Management

• Plan, schedule, and publish high-quality, engaging content (including text, images, videos, and live sessions) daily across platforms such as Instagram, Facebook, LinkedIn, X (formerly Twitter), and TikTok.
• Oversee graphic design and video production efforts specifically tailored for social media consumption.
• Manage and execute paid social media campaigns, including budget allocation, ad creation, and performance optimization.

Community Engagement and Customer Service

• Monitor all social channels for mentions, comments, and direct messages, ensuring timely and professional responses that adhere to brand guidelines.
• Actively engage with the community to build relationships, foster discussion, and gather customer feedback.
• Identify and collaborate with relevant influencers and brand advocates.

Analytics and Reporting

• Analyze social media campaign performance, audience growth, and engagement rates using native platform analytics and third-party tools.
• Generate weekly and monthly reports detailing key insights, results, and recommendations for improvement.
• Conduct A/B testing on content and campaigns to continually optimize performance.

Required Qualifications

• Experience: Minimum of [3-5] years of proven experience as a Social Media Executive or a similar role.
• Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent practical experience).
• Expertise: Deep knowledge of all major social media platforms (algorithms, ad systems, and user behavior).
• Tools: Proficiency with social media management and monitoring tools (e.g., Buffer, Sprout Social, Hootsuite) and analytics software.
• Writing Skills: Exceptional written and verbal communication skills with a strong portfolio of brand-relevant social media content.

Preferred Skills

• Experience managing large-scale, enterprise-level social media accounts.
• Familiarity with SEO, web traffic metrics, and Google Analytics.
• Basic to intermediate skills in graphic design (e.g., Adobe Creative Suite, Canva) and video editing.
• Proven ability to handle social media crisis management situations calmly and effectively.
• English Fluency

Job Type: Full-time

Work Location: In person