Social Media Executive

About B FiT

B FiT is a leading center for Play Therapy, Cognitive Training, and Social-Emotional Learning. We work with children, young adults, and families to build strong foundations in emotional intelligence, attention, problem-solving, and resilience. With over 10 years of experience, B FiT is expanding its reach and impact, and we are looking for a passionate and creative Social Media & Marketing Executive to be a part of our journey.

Key Responsibilities

• Content Creation & Strategy
• Develop and implement monthly content calendars across Instagram, WhatsApp, YouTube, and other platforms.
• Repurpose existing content (photos, videos, testimonials) into engaging reels, posts, and stories.
• Collaborate with trainers and facilitators to create authentic, educational, and relatable content.
• Campaigns & Promotions
• Design and execute promotional campaigns for events, workshops, and new programs.
• Work closely with the team to ensure brand tone and identity is consistent across all communication.
• Engagement & Growth
• Monitor and respond to messages, comments, and inquiries in a timely manner.
• Grow B FiT’s online community through interactive content, polls, and innovative storytelling.
• Explore collaborations, partnerships, and influencer tie-ups where relevant.
• Design & Visual Branding
• Create visually appealing layouts and graphics aligned with B FiT’s identity.
• Ensure brand presence is minimal, warm, and professional yet child-friendly.
• Analytics & Reporting
• Track insights, engagement, and campaign performance.
• Suggest improvements based on data-driven results.

Job Types: Full-time, Part-time, Fresher, Internship, Permanent
Contract length: 12 months

Pay: From ₹15,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Ability to commute/relocate:

• Lower Parel, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

License/Certification:

• Digital marketing (Preferred)

Work Location: In person