Key Responsibilities
- Content Creation: Develop engaging content tailored for various social media platforms, including text, images, and videos.
- Strategy Development: Create and implement social media marketing strategies that align with business goals and target audience preferences.
- Community Engagement: Foster relationships with online communities by responding to comments, messages, and engaging with followers.
- Performance Analysis: Monitor and analyze social media metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
- Trend Monitoring: Stay updated on social media trends, tools, and best practices to ensure the brand remains relevant and competitive.
- Collaboration: Work with other marketing team members to coordinate campaigns and ensure a cohesive brand message across all channels.
Required Skills and Qualifications
- Experience: Proven experience in social media marketing or a related field, typically requiring 2+ years in a similar role.
- Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling content.
- Analytical Skills: Strong analytical skills to interpret social media metrics and derive actionable insights.
- Technical Proficiency: Familiarity with social media management tools and analytics platforms (e.g., Hootsuite, Google Analytics).
- Creativity: A creative mindset with the ability to generate innovative ideas for content and campaigns.
- Education: A bachelor’s degree in marketing, communications, or a related field is often preferred, though relevant experience may be considered.
Job Type: Full-time
Pay: ₹8,125.38 - ₹29,029.84 per month
Benefits:
- Health insurance
- Provident Fund
Application Question(s):
- Do you have experience with IT Product based company?
Experience:
- Social media marketing: 1 year (Preferred)
Work Location: In person