Social Media Executive

1. Strategy & Planning:

- Develop and execute a data-driven social media strategy aligned with business goals.

- Plan and manage content calendars for platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok, etc.

- Stay updated on platform algorithm changes and emerging trends (e.g., Reels, Shorts, influencer marketing).

2. Content Creation & Management:

- Create, curate and schedule engaging content (posts, videos, stories, live sessions).

- Collaborate with designers, videographers and copywriters for high-quality creatives.

- Ensure brand consistency in tone, style, and messaging.

3. Community Engagement & Growth:

- Monitor and respond to comments, messages, and mentions to foster engagement.

- Run contests, polls, and interactive campaigns to boost follower growth.

4. Analytics & Reporting:

- Track performance metrics (reach, engagement, follower growth, conversions).

- Generate monthly/ weekly reports with insights and recommendations.

- Use tools like Meta Business Suite, Buffer etc.

5. Trendspotting & Innovation:

- Experiment with new formats (e.g., AR filters, memes, user-generated content).

- Leverage AI tools for content ideation, scheduling and performance tracking

Job Type: Full-time

Work Location: In person