Social Media Executive

About Us

We are a dynamic B2B alternative products group headquartered in Dubai, operating a diverse portfolio of innovative brands across high-growth sectors. Each of our brands maintains a unique identity and digital presence, with active channels across Instagram, TikTok, LinkedIn, YouTube, and more. Our mission is to disrupt conventional norms through cutting-edge solutions and to build communities that drive business growth through digital-first strategies.

Role Overview

We are looking for a creative, results-driven Social Media Executive to manage and grow the digital presence of multiple brands under our umbrella. This role is ideal for someone who thrives in a fast-paced, entrepreneurial environment and understands how to tailor content and strategy to suit each platform and audience within a B2B context.

You will play a key role in building brand awareness, driving engagement, generating qualified leads, and nurturing a loyal online community. Success will be measured by performance across lead generation, web traffic, engagement metrics, retention, and advocacy.

Key Responsibilities

• Strategy & Planning
• Develop and execute tailored social media strategies for each brand in alignment with overall marketing and commercial goals
• Create platform-specific content calendars (Instagram, TikTok, LinkedIn, YouTube, etc.) and ensure consistency in tone and visual identity
• Content Creation & Management
• Ideate, design, and publish engaging content including posts, videos, reels, stories, carousels, and articles
• Develop and deliver high-impact creatives
• Oversee community management by responding to comments, messages, and inquiries in a timely and professional manner
• Campaign Execution
• Lead and manage integrated social media campaigns to drive engagement, lead generation, and brand loyalty
• Work cross-functionally with Sales and Operations to support product launches, events, and seasonal campaigns
• Analytics & Reporting
• Monitor and analyze social media performance using tools like Meta Insights, LinkedIn Analytics, and others
• Deliver regular reports with actionable insights and strategic recommendations
• Use data to iterate and optimize ongoing campaigns and content strategy
• Innovation & Trends
• Stay up-to-date with the latest platform updates, algorithm changes, and digital trends
• Experiment with new formats and emerging platforms to enhance visibility and impact

Required Qualifications & Skills

• 2–4 years of experience managing multi-platform social media for B2B brands
• Proven success in using Instagram, TikTok, and LinkedIn for business outcomes (especially lead gen and engagement)
• Strong understanding of content marketing, digital funnels, and brand building
• Ability to manage multiple brands and accounts simultaneously
• Excellent communication skills with strong copywriting and visual storytelling ability
• Proficiency in social media tools and analytics platforms
• Experience in working with cross-functional teams (marketing, sales, operations)
• Based in or willing to relocate to Dubai

Desirable Skills

• Video editing or graphic design skills (e.g., Adobe Creative Suite, Canva)
• Familiarity with paid social media advertising
• Experience in emerging or niche product sectors

What We Offer

• Competitive salary package
• Collaborative and innovative work environment
• Opportunities for growth and professional development

A chance to shape digital presence for exciting, future-facing brands

Job Type: Full-time