Social Media Executive

About the Role

We are looking for a dynamic and creative Social Media Executive to manage and grow our online presence. The ideal candidate will have a strong understanding of social media platforms, trends, and analytics, with the ability to create engaging content that drives brand awareness, engagement, and conversions.

Key Responsibilities

• Develop, implement, and manage social media strategies across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Create engaging and visually appealing content (posts, reels, stories, videos, graphics) tailored to each platform.
• Monitor social media channels, respond to comments/messages, and build strong online communities.
• Track performance metrics and prepare monthly reports to measure campaign effectiveness.
• Conduct market research to identify new trends, tools, and audience preferences.
• Collaborate with the marketing, design, and content teams to align social media campaigns with overall business goals.
• Manage paid social media campaigns to drive reach, engagement, and lead generation.

Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or a related field (preferred).
• Proven work experience as a Social Media Executive, Social Media Coordinator, or similar role.
• Strong knowledge of social media platforms, best practices, and trends.
• Excellent copywriting, communication, and storytelling skills.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer, Later).
• Ability to analyze data, generate insights, and optimize campaigns.
• Creative mindset with attention to detail and strong visual sense.

Preferred Skills

• Experience with paid social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads).
• Basic graphic design/video editing skills using Canva, Photoshop, or similar tools.
• Knowledge of SEO and digital marketing strategies.

What We Offer

• Competitive salary and performance-based incentives.
• Flexible working hours and remote opportunities.
• Opportunity to grow with a fast-paced and creative team.
• Learning and professional development support.

Job Types: Full-time, Permanent

Pay: ₹8,868.14 - ₹33,458.55 per month

Benefits:

• Flexible schedule

Work Location: In person