Social Media Executive

Shopin Ecom is looking for a Social Media Executive who can plan, create, organize, and execute social media strategies for their agency and brands across Facebook, Instagram, LinkedIn, and YouTube. Must have understanding on what to post, why to post it, and how each platform rewards content. We are not looking for a Meta Ads or paid media specialist. This role is 100% organic growth focused. (having meta ads knowledge is a plus)

Key Responsibilities:

• Develop and execute platform-specific social media strategies for brands and the agency.
• Plan content calendars aligned with brand positioning, business goals, and platform behavior.
• Create, organize, and publish content tailored to:
• Instagram, Facebook, LinkedIn, YouTube
• Track trends and execute them timely.
• Write strong, clear, and engaging captions and hooks optimized for each platform.
• Collaborate with designers, editors, and internal teams to ensure content quality.
• Monitor performance and iterate content strategy based on insights (reach, engagement, saves, clicks).
• Maintain consistency in brand voice, tone, and messaging.
• Ensure high attention to detail in posting, formatting, captions, hashtags, and timing.

Requirements (Must-Have):

• Minimum 1 year of hands-on experience managing and growing social media profiles organically for brands or agencies.
• Strong practical understanding of how each platform works (algorithms, content formats, audience behavior).
• Proven ability to build and execute social media strategies, not just follow instructions.
• Deep awareness of trends and the ability to act on them quickly.
• Strong copywriting skills (hooks, captions, CTAs).
• Excellent verbal and written communication skills.
• High attention to detail and content quality.
• Ability to work independently and take ownership of outcomes.

Nice to Have (Not Mandatory):

• Experience managing agency social media accounts.
• Understanding of analytics and content performance optimization.
• Video-editing skills for shorts/reels.
• Experience working with eCommerce or service-based brands.

Why Join Shopin Ecom:

• Work with a growing eCommerce-focused agency.
• Hands-on ownership and strategic responsibility.
• Exposure to multiple brands and platforms.
• Opportunity to build systems, not just content.

Job Type: Full-time

Pay: From Rs40,000.00 per month

Work Location: In person