Social Media Executive

Location: Coimbatore
Department: Marketing / Social Media / Digital Marketing
Employment Type: Full-Time

Job Summary:

We are looking for a creative and trend-savvy Social Media Content Executive to develop engaging, high-converting short-form video scripts for Instagram Reels, YouTube Shorts, and other social media platforms. The ideal candidate should understand social media trends, audience psychology, and storytelling techniques to create viral and engaging content.

Key Responsibilities:

• Write engaging scripts for Instagram Reels, YouTube Shorts, and short-form videos
• Develop catchy hooks and strong CTAs to increase engagement
• Research trending topics, hashtags, and viral content ideas
• Collaborate with video editors, designers, and marketing teams
• Create platform-specific content strategies
• Optimize captions and descriptions for better reach
• Maintain brand voice and consistency across content
• Analyze performance metrics and improve content strategy

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, English, or related field
• 1–2 years of experience in content writing or social media marketing
• Strong creative writing and storytelling skills
• Good understanding of Instagram, YouTube, and short-form content trends
• Ability to write attention-grabbing hooks within 3–5 seconds
• Basic knowledge of SEO and social media algorithms
• Strong communication and teamwork skills

Preferred Skills:

• Experience in influencer marketing
• Knowledge of Canva, CapCut, or basic video editing toolsExperience managing brand pages
• Understanding of audience engagement strategies

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Provident Fund
• Work from home

Work Location: In person