Social Media Executive

Job Type: Full-Time, On-site

Location: DHA Phase 2, Lahore

Working Days: Monday to Friday

Working Hours: 10:00 AM – 7:00 PM

Experience Required: Less than 1 year (Fresh graduates encouraged to apply)

Key Responsibilities

• Plan, manage, and grow the company's presence across Instagram, Facebook, LinkedIn, TikTok, and X (Twitter)
• Develop and maintain monthly content calendars aligned with campaigns and business objectives
• Create, schedule, and publish engaging posts, reels, stories, and short-form video content
• Monitor comments, DMs, and community interactions — respond promptly to maintain brand voice
• Track and analyze social media metrics (reach, engagement, follower growth, CTR) and prepare weekly/monthly performance reports
• Stay updated on platform trends, algorithm changes, and emerging content formats
• Write compelling captions, scripts, and copy that reflect the brand's tone and voice
• Collaborate with designers or create basic visual content using tools like Canva or Adobe Express
• Develop content ideas rooted in trends, audience insights, and campaign goals
• Repurpose content across platforms for maximum reach and consistency
• Assist in running paid social media campaigns via Meta Ads Manager and LinkedIn Ads
• Support influencer outreach and coordination for brand collaborations
• Coordinate with internal teams to align social media activity with broader marketing efforts
• Contribute ideas for contests, giveaways, and engagement-driving activations
  
  

Requirements

• Bachelor's degree in Marketing, Mass Communication, Business, or a related field
• Less than 1 year of experience in social media management (fresh graduates are welcome to apply)
• Basic understanding of major social media platforms and how they work
• Strong written communication skills in English (Urdu is a plus)
• Familiarity with Canva or basic graphic design tools
• Creative mindset with a passion for social media and digital content
• Eagerness to learn, take initiative, and grow within the role
• Ability to manage time effectively and meet deadlines
  
  

What We Offer

• Competitive salary based on experience
• Creative and collaborative work environment
• Opportunity to work on exciting brands and campaigns
• Hands-on learning and mentorship for early-career professionals
• Room for growth within the marketing team