Social Media Executive

• Content Creation: Develop engaging, creative, and visually appealing social media content (graphics, videos, and posts). Social Media Management: Schedule and publish posts across platforms (Facebook, Instagram, YouTube, LinkedIn, TikTok, etc.).
• Performance Tracking: Analyze and report on the performance of social media campaigns using analytics tools.
• Trend Research: Stay updated on industry trends, social media algorithm changes, and emerging platforms.
• Campaign Planning: Assist in brainstorming and executing social media campaigns to increase engagement and followers.
• Paid Social Media Ads: Set up and monitor paid social media campaigns, optimizing for reach, engagement, and conversions.
• Performance Analysis: Track, measure, and report campaign performance (CPC, CTR, CPL, and ROAS) using analytics tools like Meta Ads Manager and Google Analytics.
• Ad Copywriting: Write compelling ad copies and headlines tailored to drive clicks and conversions.
• Competitor Research: Analyze competitors' ad strategies to identify trends and opportunities for improvement.
• Hashtag & SEO Optimization: Research and implement effective hashtags and keywords to improve discoverability.
• Competitor Analysis: Monitor competitors' social media activities to identify opportunities and areas for improvement.
• Crisis Management: Handle negative comments or PR issues professionally and in line with company policies.
• Tool Proficiency: Use tools like Hootsuite, Buffer, Canva, and other social media management platforms effectively.
• Goal-Oriented: Meet KPIs such as follower growth, engagement rates, and website traffic from social media.

Requirements

Skills and Qualifications:

• Bachelor’s Degree in business administration, marketing, or relevant field.
• 1-2 years of experience as a Social Media Executive or similar role.
• Strong understanding of major social media platforms, including their algorithms and best practices.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creativity and a keen eye for aesthetics and detail.
• Knowledge of SEO, digital marketing, and branding principles is a plus.
• Bachelor's degree in Marketing, Communications, or a related field is preferred

Benefits

• Competitive salary
• Opportunity to work with a dynamic team in a forward-thinking organization.
• Professional development and growth opportunities.

Work Location: In person