Social Media Executive

Social Media Executive & Content Creator

We are looking for a creative, proactive and highly organised Social Media Executive & Content Creator to support the management, strategy and content production of multiple client accounts.

This is a hands-on role combining social media management, client servicing, strategic planning and on-site content creation. The ideal candidate has a strong eye for visual storytelling, understands current social media trends and is confident presenting ideas, attending client meetings and coordinating content shoots.

Key ResponsibilitiesSocial Media Management & Strategy

• Manage the day-to-day activity of multiple client social media accounts.
• Develop monthly content calendars aligned with each client’s strategy, objectives and brand identity.
• Create strategic proposals, social media plans and client pitch decks.
• Attend client strategy meetings, planning sessions and presentations.
• Contribute creative ideas for campaigns, launches, seasonal moments and brand activations.
• Write engaging captions, story copy, campaign messaging and promotional content.
• Schedule and publish approved content across relevant social media platforms.
• Monitor comments, messages and community engagement when required.
• Review account performance and contribute to monthly reports and recommendations.

Content Creation & Shoot Planning

• Attend client shoots when needed
• Create detailed monthly shoot decks featuring concepts, shot lists, references, mood boards, styling direction and video ideas.
• Coordinate closely with the company’s photographer, videographer and creative team to execute monthly shoots.
• Brief photographers, videographers, models, clients and other shoot participants on required content.
• Ensure all required content is captured efficiently and in line with the approved strategy.
• Support on-site content creation during events, activations, launches and client campaigns.
• Assist with event coverage outside standard working hours when required.

Trends & Creative Development

• Stay up to date with emerging social media trends, platform updates, trending sounds and content formats.
• Identify trends that can be adapted appropriately for different client industries and brand identities.
• Regularly research competitors, creators and leading brands for creative inspiration.
• Propose fresh, relevant and platform-specific content ideas rather than simply duplicating content across channels.
• Maintain a strong understanding of Instagram, TikTok, Pinterest and other relevant social platforms.

Client & Project Coordination

• Communicate professionally with clients regarding content plans, approvals, shoots and upcoming campaigns.
• Follow up on required information, products, imagery and feedback to keep projects on schedule.
• Manage multiple client calendars, deadlines and approval processes.
• Work collaboratively with account managers, designers, photographers and videographers.
• Ensure all content meets the company’s quality standards and each client’s brand guidelines.

Requirements

• Previous experience in social media management, content creation or a similar role.
• Strong portfolio demonstrating social media content, short-form video and creative campaign ideas.
• Experience creating professional presentations, pitch decks and shoot concepts.
• Confident attending and contributing to client meetings and presentations.
• Strong understanding of Instagram, TikTok, Pinterest and current social media trends.
• Confident filming and producing content independently while on-site.
• Experience editing short-form video using CapCut.
• Experience using Canva.
• Strong written and spoken English.
• Excellent communication, presentation, organisation and time-management skills.
• Ability to manage multiple clients, deadlines and projects simultaneously.
• Creative, detail-oriented and comfortable working in a fast-paced agency environment.
• Flexible availability for occasional events, shoots and campaign coverage.
• A valid UAE driving licence is mandatory.
• Must be comfortable travelling regularly between client locations in Abu Dhabi and Dubai.

Preferred Experience

• Previous agency experience.
• Experience working with beauty, wellness, hospitality, food, retail or lifestyle brands.
• Basic photography, styling and graphic-design skills.
• Familiarity with Meta Business Suite and social media scheduling platforms.
• Knowledge of paid social media advertising is an advantage.

Role Details

• Full-time position.
• Primarily based in Abu Dhabi, with regular travel to client locations.
• On-site content creation and client meetings are a key part of the role.
• Occasional evening or weekend availability may be required for shoots, launches and event coverage.
• Salary will be discussed based on experience, skills and portfolio.

Pay: Up to AED5,000.00 per month

Work Location: On the road