Social media expert

Overview
We are seeking a dynamic and innovative Social Media Expert to elevate our brand’s digital presence across multiple platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze engagement metrics to drive brand awareness and customer engagement. Your expertise will help shape our online voice, foster meaningful relationships with our audience, and support our overall marketing strategy. This paid position offers an exciting opportunity to influence our digital footprint and showcase your creative talents in a fast-paced environment.

Duties

• Develop and implement comprehensive social media strategies aligned with brand goals, focusing on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging multimedia content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting and timely responses.
• Monitor social listening channels to gather insights on brand perception, industry trends, and competitor activity; utilize findings to refine content strategies.
• Optimize content for search engines (SEO) and run targeted advertising campaigns on platforms like Facebook Advertising to increase reach and conversions.
• Analyze web analytics and social media metrics with tools like Google Analytics to measure campaign performance; prepare reports to inform future initiatives.
• Engage with followers through relationship management techniques, responding promptly to comments, messages, and inquiries to foster community loyalty.
• Collaborate with the marketing team on branding initiatives, public relations efforts, and e-commerce promotions to ensure cohesive messaging across channels.
• Proofread all content for accuracy, clarity, and brand consistency before publishing; maintain high standards of quality in every post.

Qualifications

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Familiarity with social listening tools and web analytics platforms including Google Analytics.
• Knowledge of SEO best practices, keyword research, and digital marketing strategies.
• Ability to craft compelling content tailored to diverse audiences while maintaining brand voice.
• Experience managing paid advertising campaigns on Facebook Ads or similar platforms.
• Strong relationship management skills with the ability to engage communities effectively.
• Excellent proofreading skills ensuring error-free content that aligns with branding standards. Join us as a Social Media Expert and become a vital part of our vibrant team! Your creativity will help shape our digital identity while your strategic insights will drive measurable results—making every day an opportunity to inspire audiences worldwide through innovative social media marketing!

Job Types: Part-time, Contract

Pay: $50.00 - $100.00 per week

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Port Richey, FL 34668