Social Media & Growth Marketing Lead

Job Description (JD)

Role:

• Product Marketing & Social Growth Lead

Experience: 5–8 years
Industry Preference: Startup / Product-based companies
Hiring Priority: Immediate

Role Overview

We are looking for a senior, aggressive, execution-focused digital marketing professional who has hands-on experience in launching new digital products, building brand presence, and running high-impact campaigns across social and digital platforms.

This role requires a startup mindset, strong ownership, and the ability to work in a fast-paced environment.

Key Responsibilities

• Lead new digital product launches end-to-end
• Plan and execute social media & digital marketing campaigns
• Drive product branding, positioning, and messaging
• Manage and grow social media platforms (organic & paid)
• Strong understanding of SEO strategy and execution
• Oversee / contribute to video content & editing (reels, shorts, promos)
• Create structured campaign calendars & schedules
• Track performance metrics and optimize for growth
• Work closely with product, tech, and leadership teams

Required Skills & Experience

• 5+ years experience in Digital / Social Marketing
• Proven experience with product or app launches
• Strong knowledge of SEO, social media, campaign strategy
• Understanding of video marketing & editing workflows
• Aggressive, result-driven, hands-on approach
• Ability to work independently with ownership

Preferred Candidate Profile

Startup or product-company background
Experience in fintech / app / SaaS / digital products (preferred)

Job Types: Full-time, Permanent

Work Location: In person