Social Media Intern

About PurpleGlo

As a Social Media Intern, you’ll support the marketing team by helping create and schedule engaging content, respond to audience interactions, and track campaign performance. You’ll research trends, assist with influencer collaborations and content shoots, and contribute fresh ideas—all while ensuring our brand message stays consistent.

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What You'll Do

As a Social Media Intern, you’ll support the marketing team by helping create and schedule engaging content, respond to audience interactions, and track campaign performance. You’ll research trends, assist with influencer collaborations and content shoots, and contribute fresh ideas—all while ensuring our brand message stays consistent.

Key Objectives:

• Increase social media engagement and follower growth

• Enhance the quality and creativity of social media content

• Support successful execution of influencer and event campaigns

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Key Responsibilities

• Assist in designing and executing impactful social media campaigns to promote company products and events.

• Create, manage, and update weekly and monthly editorial calendars for social media channels.

• Support the development and distribution of engaging multimedia content including blogs, infographics, videos, and press releases.

• Track, measure, and analyze social media engagement, providing insights to optimize performance.

• Support marketing activities during live and online events with engaging social media coverage.

• Conduct research on social media trends, audience preferences, and competitor strategies to inform content direction.

• Brainstorm, pitch, and research original content ideas aligned with company goals and brand voice.

• Design social media graphics and assist with photo/video shoots to produce authentic digital content.

• Attend events and site activations to capture real-time content for digital marketing.

• Edit photos and videos in line with brand guidelines and visual identity.

• Write compelling social media captions that connect with and engage the target audience.

• Help produce and edit short-form video content optimized for different platforms.

• Propose new strategies and creative approaches to boost engagement, followers, and brand visibility.

• Ensure all social media content is consistent with the company’s brand messaging, tone of voice, and visual identity.

• Apply a deep understanding of branding application to ensure all campaigns strengthen the brand’s positioning and recognition.

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Requirements

• Bachelor’s degree in Marketing, Communications, Media, or related field.

• Understanding of branding, brand positioning, and how to translate them into digital content.

• Proficiency with design and editing tools (e.g., Canva, Adobe Creative Suite, CapCut, Premiere Pro).

• Strong writing and storytelling skills with the ability to craft engaging copy for diverse audiences.

• Experience with analytics tools (Meta Insights, TikTok Analytics, Google Analytics, etc.).

• Creative thinker with the ability to generate fresh, relevant content ideas.

• Organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.

• Photography and videography skills are an added advantage.

Job Type: Internship
Contract length: 3 months