Social Media Lead

About the Role

We’re looking for a Social Media Lead who lives and breathes culture, content, and creators.

Someone who can run social media like a newsroom - fast, reactive, and always on trend —

while building long-term brand love. You’ll set the tone, own the calendar, and drive output at

scale (30–40 assets a month) with craft and clarity.

KEY RESPONSIBILITIES

● Lead social across all platforms (IG, Twitter/X, YouTube, LinkedIn, emerging).

● Partner with creators and influencers to build authentic, scroll-stopping content.

● Spot trends, moments, and cultural hooks — and turn them into content fast.

● Own social response in tricky moments; manage brand reputation with speed and empathy.

● Drive 30–40 assets/month with a mix of motion, static, copy-first and creator-led content.

● Guide designers, copywriters, video editors, and community managers.

● Track performance, iterate content formats, and scale what works.

● Spot cultural and design trends early, and experiment with bold, new directions

REQUIREMENTS:

● 7–10 years of experience in social media, content, or digital marketing (brand-side or agency).

● Proven ability to ship high-volume, high-quality content consistently.

● Strong grasp of creator economy, meme culture, and short-form video.

● Experience handling brand reputation and crisis response on social media.

● Creative and analytical mindset: can think in hooks, but also track ROI.

● Leadership skills: ability to inspire and manage a small social/content team.